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Orlando

From theme park enthusiasts to serious shoppers, water sports fanatics to arts patrons, Orlando offers advertisers an array of audiences to target. Located in sunny Central Florida, the “City Beautiful” welcomes over 50MM tourists every year and Clear Channel Outdoor can help you reach locals and tourists through our billboards and airport advertising opportunities.

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_{Source: Census Estimates, 2022}

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Out-of-home impact

Clear Channel Outdoor (CCO) Orlando billboards reach 98% of adults over 18 weekly, delivering 223MM impressions. With nearly 3,000 displays—over 1,000 in Metro Orlando alone—CCO offers extensive coverage on all major interstates, including I-4, SR-408, and the Florida Turnpike.

Digital influence

As the leading provider of digital billboards in Orlando, CCO’s prominently placed digital inventory spans key arteries, heavy intersections, and pedestrian hot spots, which puts your message at the forefront and reaches 83% of the Orlando Metro adult 18+ population and travelers at Melbourne-Orlando International Airport (MLB). With exclusive digital opportunities at the I-4 tourist corridor and the SR-528 airport connector, our coverage allows advertisers plenty of opportunities to get their plans in front of an influx of 1.5MM extra visitors every week.

Market in motion

Orlando locals and visitors are on the move. In fact, 95% of local adults drove or carpooled in the past week, with 22% commuting over 30 minutes. Overall, commuters have seen time in traffic rise 20% since 2021. What’s more, the MLB Airport sees nearly 500K total passengers annually, with an additional 150K+ international passengers expected after the airport’s new terminal is completed.

_{Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings, 2021; Census Estimates, 2022; Scarborough Release 1, 2022; INRIX Scorecard, 2022; Airports Council International, 2019}

DMA/Demo info

Orlando is a growing city. Between 2010 and 2021, there was a 20% growth in population, amounting to 3MM+ local residents, which does not include the additional 50MM tourists flocking the city every year. As such, this growth gives Orlando the highest concentration of new residents in any major metro area in the country. In addition to a heavily Hispanic population (24% of the total) and a diversifying community, nearly 70% of the total population are employed, with an average household income of over $81K.

_{Source: Census Estimates, 2022; Estimates of the Components of Resident Population Change for Counties in Florida, 2010-2019}

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Clear Channel Outdoor Orlando RV coverage map

Our coverage

CCO’s Orlando billboard coverage impacts four counties: Orange, Seminole, Osceola, and Lake (split with CCO Ocala/Gainesville). Our array of printed and digital bulletins, Premiere Panels, and posters saturate the market, giving advertisers the perfect opportunity to speak to residents and tourists. Our billboards cover Orlando’s four busiest roadways—I-4, SR-528, SR-408, and SR-417—and we hold extensive coverage on E-SR50, stretching all the way to W-SR50. In addition to our roadside opportunities, we provide advertising opportunities at the Melbourne-Orlando International Airport (MLB) as well as one private jet terminal. Additionally, with CCO RADARView, we can help plan your campaign with optimal OOH locations in Orlando to reach your desired audience.

Clear Channel Outdoor Florida Institute of Tech

Melbourne-Orlando International Airport (MLB)

The Melbourne-Orlando International Airport sees nearly 500K total passengers annually with an expected 150K+ additional international passengers after the opening of the new terminal. Leverage extensive dwell time and captivate a theme park-going or beach-bound audience with our digital, print, and experiential out-of-home formats.

_{Source: Melbourne Orlando International Airport; Airports Council International, 2019}

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CCO RADAR and measurement

Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.

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Frequently Asked Questions

How much does a billboard cost in an OOH campaign?

Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.

How long does it take for billboards to be installed?

When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.

_{*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.}

How do I rent a billboard in Orlando?

With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Orlando that allows your message to reach your target audience directly where they are. This inventory includes:

Printed Bulletins
Digital Bulletins
Posters

We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.

How can I make my ad stand out from another billboard?

CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include

Pre-launch speculative art
Production support
Advice on OOH best practices

Clear Channel OutdoorOrlando

5333 Old Winter Garden Rd., Orlando, FL 32811

From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in Orlando.

To report any damages or other issues with our advertising structures, contact (407) 298-6410.

Craig Swygert

Branch President

Elena Coyle

Local Sales Manager

Meredith McKenna

VP, Real Estate & Public Affairs

Jon Abeln

VP, Development, Airports Division

Kyle Huddle

VP, Sales/Sales Manager, Airports Division

How can we help you?

Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.

Connect with your audience. Drive measurable results. Get more with Clear Channel Outdoor.

Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.

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