Recognized as the leading outdoor advertising company in the world, Clear Channel Outdoor has built an unprecedented global inventory of specialized outdoor advertising products uniquely tailored to meet the needs of today’s advertising industry.
Clear Channel Outdoor also provides unmatched industry experience, technology and customer service. Ask us about our exclusive web based proof of performance reporting, which allows our clients unprecedented inventory management.
Reaching consumers is what Clear Channel Outdoor does best. Let us show you how we can reach your target audience, where they live, work, shop and play.
The creative impact of our medium generates the awareness you need in today’s fragmented media marketplace.
Clear Channel Outdoor’s number one priority is to understand the unique goals and needs of each of our clients and then meet those needs. In order to do this CCO has invested tremendous resources into the following tools and services to help our clients achieve their advertising goals.
This proprietary program takes Clear Channel Outdoor to a new standard of customer service unmatched in the Outdoor industry. WebPOP allows CCO customers the ability to monitor the installation of their campaigns as well as view photographs and Proof of Performance reports instantly. This program sets a new level of accountability and gives complete transparency to CCO’s customer service commitment.
Available ON-LINE at: http://www.clearchanneloutdoor.com/rates
This web-based program allows the user to view all U.S. markets, products and ethnicities for rate and GRP allotments. In addition it allows filtering for GRP and ethnicity levels and provides a listing of DMA rankings.
Available ON-LINE at: http://inventory.clearchannel.com, an exclusive Clear Channel Outdoor application designed to provided on-line access to photos and maps of all Clear Channel Bulletins, Wallscapes, Premiere Squares and Spectaculars. Please contact your Clear Channel Outdoor representative for a log on and password. You will need to provide your email address.
Another application exclusive to CCO, FastPitch is an internal web based proposal generation system. This program delivers real time availability for every division and market allowing local CCO Account Executives the ability to create multi or single market programs without having to contact individual markets for current rates and availability. This database allows our clients instant access to real time rates and availability for those times when speed and accuracy are paramount. FastPitch also contains maps, product sheets, market information, shipping information and product specifications. Inventory availability is updated daily directly from each division’s scheduling system.
Available on the Clear Channel Outdoor website in the resources section, these software programs allow clients to view prospective creative in a variety of virtual outdoor settings. Creative is viewed to test readability, contrast and impact.
Clear Channel Outdoors’ state-of-the-art Profiles database offers advertisers information unlike any out-of-home company. Profiles can analyze all U.S. markets. Clear Channel Outdoors’ advanced computer mapping can define where a target audience lives and where their interests take them. From examining a demographic profile, socio-economic information or the consumer’s buying power, Clear Channel Outdoor provides research data that will make any out-of-home purchase a smart, effective purchase.
View a list of our research resources >
All of our divisions offer award winning creative departments to help define and achieve your goals. In addition to production expertise CCO creative staff have access to an on-line database of 100 years of outdoor advertising history, as well as thousands of images, logos and concepts.
To insure the complete success of our clients’ outdoor campaign, Clear Channel Outdoor goes one step further and guarantees the following services:
Our Guarantee:
Our Supporting Commitments:
* Materials must arrive at facility 5 business days prior to contract start date. Installation will not be scheduled until all materials arrive. Bulletins with extensions and Tri-Visions will need additional days. If weather conditions prohibit installation in 5 days, Clear Channel will notify the client.
** Includes items in our control, such as replacing lamps.
*** The actual number of inspections per display will be much higher. We will continue to have staff visually inspecting our advertising displays daily.
Clear Channel Outdoor is in the midst of a virtual renaissance. Our Outdoor business today is much more than billboards – it includes more than 80 spectacular signs in Times Square alone, backlit displays in local malls and airports, liquid crystal displays over New York subway entrances and even programmable panels on the roofs of taxicabs. We provide bus shelters to travelers, and free use of bicycles to commuters in Europe.
Technology is clearly changing the outdoor business for the better. New platforms, combined with new technologies in printing and signage, have enabled outdoor displays to be more engaging than ever before. Outdoor advertising now contributes to a city’s aesthetics and functionality, while serving as a highly effective platform for advertisers. Today, outdoor advertising can be customized by day-part, enabling advertisers to buy time, not just space. Clear Channel Outdoor leads the development of these new technologies that are effectively transforming the medium into a multi-dimensional communications vehicle that looks more like the future every day.
Clear Channel Outdoor has been a leader in developing web-based tools, enabling unprecedented inventory management. In addition, Clear Channel Outdoor continues to invest in and support audience measurement initiatives, working closely with partners to develop an industry standard.
Of course, the underlying fundamentals of the business are tremendous, and will only improve both domestically and internationally. Consumers spend more time out-of-home than ever before and outdoor advertising offers a valuable and effective platform to reach them as in-home media continues to fragment. With a presence in 63 countries worldwide and a management team focused on innovation, the future is now for Clear Channel Outdoor.
