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Clear Channel Ireland Author: sarah hughes Advertiser: Nokia Product: Nokia Navigation Campaign Date: Cycle 21 – 6th October – 19th October Format & Weight: Street Furniture – Medium National Weight Media Agency: Mediacom The special consisted of a screen and 4 touch pads. Each touchpad corresponded to a different video clip that would show on the screen demonstrating different functions of the new Nokia Navigation handset. In addition there were flashing lights around the touch pads to make them stand out. The agency worked with Merlyn Electronics in the UK on the concept and had a number of meetings in Dublin where the client, agency, Merlyn and Clear Channel Ireland were present, to design the special. They did a demo in the depot before it went on street and then took it back to the UK to make any required changes. Merlyn installed all the specials and then kept a representative in Dublin for the duration of the cycle to check the specials daily. | View file |
