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Clear Channel Brazil Advertiser Name: Omar Calçados (Footwear Store) Author: Wilson Oliveira Product: New Collection of Footwear Creative Agency: Fuego Creative Communication City: Curitiba - PR Brazil Formats: Network of 200 faces 2 weeks Street Furniture Campaign Dates: Week 39 (22 - 28/09/2008) and Week 40 (29/09 - 05/10/2008) Campaign Background: The project is the installation of a feminine silhouette protected by two red curtains, showing only the film legs and shoes of the collection Omar Footwear. During the night, a play of light emphasizes the silhouette and the collection of shoes, thereby creating the presence of women within box of advertising. |  View full size image in new browser window |
