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Clear Channel Outdoor (Peru) Advertiser name: The Coca – Cola Company - BURN Author: Format: 20 posters (7.20 x 3.60 mts) and 16 Junior Posters (4 x 2 mts.) Creative Agency: Mccann Ericsson Media Agency: MPG / www.mpg.com Campaign background: The launching campaign for Burn, the new energizing drink by Coca-Cola, was characterized for exploiting the creativity of two of our elements: posters and junior posters. They used vinyl instead of paper on their posters which covered not only the advertising space but the whole element, and by this they increased the element’s impact and made a better use of the visibility space. Some posters contained a 3d Burn can to generate greater impact. They also used three consecutive junior posters joined together with a continuing art which made the element look spectacular. |  View full size image in new browser window |
