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L'Oreal - May 2008

Clear Channel Finland
Author: Kim Nordstrom
Advertiser name: L’oreal Finland
Product: Maybelline
Campaign dates:  May-June 2008
Creative Agency: McCann / www.mccann.fi
Media Agency: PMI Finland Oy / www.pmi.fi

Campaign background: Promote Maybelline in the biggest Cinema Center Tennispalatsi/Helsinki.

Target: Dominate the whole Cinema Center at the premier of Sex in the City when the cinemas are visited mainly by young women


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