Size

Copy Area:

• Height: 12' 3"
• Width: 24' 6"

Benefits

• Targets desired consumers demographically and geographically.
• Creates and reinforces brand awareness in the marketplace.
• Builds high frequency with continuous presence.
• Stimulates sales near point-of-purchase locations.
• Combines the creative impact of a bulletin with the reach and frequency of a poster program.

Distribution

• Customized programs can cover an entire market or pinpoint desired consumer target groups.
• Rotary programs are offered in most Clear Channel Outdoor markets.

Extensions

• Extensions break the boundary of standard rectangular dimensions and improve viewer attention.
• They can extend three and one-half feet on the top and one foot on the sides.
• Some locations have unique extension requirements. Consult with your account executive before producing artwork.

Contract Terms

• Typically purchased 16 weeks or longer.
• Shorter term rates and programs are offered.
• Purchased individually.

Market Availability (US Markets)

Albuquerque	Indianapolis	Sacramento
Atlanta	Jacksonville	Salisbury
Baltimore	Las Vegas	San Antonio
Boston	Los Angeles	San Diego
Chicago	Memphis	San Francisco
Cleveland	Miami/Lauderdale	Seattle
Columbus	Milwaukee	Tampa Bay
Dallas	Minneapolis	Tucson
Daytona Beach/Melbourne	New York	Washington DC
Des Moines	Ocala/Gainesville/Brooksville	West Palm Beach
El Paso	Orlando	Wichita
Fort Smith	Philadelphia
Houston	Portland
Hudson Valley	Reno

Production

Digital Art Requirements:

• Supplied on Macintosh formatted Zip disks or CD-ROM.
• Software: Adobe Illustrator, Adobe Photoshop, Macromedia Freehand, QuarkXPress
• Include BOTH screen and printer fonts or convert to paths/outlines.
• Be sure to include ALL imported or placed graphic files.
• You may use low resolution FPO (For Placement Only) images when you supply original transparencies or 8x10 photos for scanning.
• Photoshop imports must be saved as EPS or TIF file formats in CMYK mode.
• Include a client-approved color proof for color matching.
• Specify all flat tones as Pantone colors.

Mechanicals / Layout Sizes:

• Scale: 1/2" = 1'
• Bleed area: H 6.375" x W 12.5"
• Keep critical visual elements inside of H 6.125" x W 12.25"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.