Size

Copy Area:

• Height: 5'
• Width: 11'

Benefits

• Offers versatility for short-term seasonal and regional campaigns.
• Generates brand awareness and is ideal for new product/service introductions.
• Stimulates sales near point-of-purchase locations.
• Targets pedestrians as well as motorists.
• Penetrates neighborhoods and pinpoints demographic and socio-economic areas.
• Provides efficiencies to media plans by lowering cost per thousand impressions.

Distribution

• Widely distributed throughout markets reflecting consumer traffic patterns.
• Located in commercial areas on primary and secondary arteries.

Contract Terms

• Typically purchased four weeks or longer.
• Clear Channel Outdoor posts every Monday, except holidays. (US Markets)
• Purchased as daily gross rating points: A #50 GRP delivers daily exposure opportunities equivalent to 50% of the adult population in a market.

Market Availability (US Markets)

Atlanta	Miami / Fort Lauderdale
Baltimore	Milwaukee
Boston	Philadelphia
Chicago	Salisbury
Columbus	San Antonio
Dallas	San Francisco
El Paso	Seattle
Houston	Tucson
Hudson Valley	Washington DC
Indianapolis	Wichita

Production

Digital Art Requirements:

• Supplied on Macintosh formatted Zip disks or CD-ROM.
• Software: Adobe Illustrator, Adobe Photoshop, Macromedia Freehand, QuarkXPress
• Include BOTH screen and printer fonts or convert to paths/outlines.
• Be sure to include ALL imported or placed graphic files.
• You may use low resolution FPO (For Placement Only) images when you supply original transparencies or 8x10 photos for scanning.
• Photoshop imports must be saved as EPS or TIF file formats in CMYK mode.
• Include a client-approved color proof for color matching.
• Specify all flat tones as Pantone colors.

Mechanicals / Layout Sizes:

• Scale: 1/2" = 1'
• Bleed area: Bleed area: H 5.5" x W 11.5"
• Viewable area: H 5" x W 11"
• Keep critical visual elements inside of H 4.5" x W 10.5"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.