Size

Copy Area:

• Height: 10' 5"
• Width: 22' 8"

Benefits

• Targets specific audiences demographically and geographically.
• Creates rapid consumer top-of-mind awareness.
• Provides continuous presence, up to 18 hours every day, resulting in high frequency multiples.
• Maximizes brand awareness and is ideal for new product/service introductions.
• Stimulates sales near point-of-purchase locations.
• Provides efficiencies to media plans by lowering cost per thousand impressions.

Distribution

• Widely distributed throughout markets reflecting consumer traffic patterns.
• Located in commercial areas on primary and secondary arteries.

Contract Terms

• Typically purchased four weeks or longer.
• Clear Channel Outdoor posts every Monday, except holidays. (US Markets)
• Purchased as daily gross rating points: A #50 GRP delivers daily exposure opportunities equivalent to 50% of the adult population in a market.

Market Availability (US Markets)

Albuquerque	Hudson Valley	Portland
Atlanta	Indianapolis	Reno
Baltimore	Jacksonville	Sacramento
Boston	Las Vegas	Salisbury
Chicago	Los Angeles	San Antonio
Cleveland	Memphis	San Diego
Columbus	Miami / Fort Lauderdale	San Francisco
Dallas	Milwaukee	Seattle
Daytona Beach	Minneapolis	Tampa Bay
Des Moines	New York	Tucson
El Paso	Ocala/Gainesville/Brooksville	Washington D.C.
Fort Smith	Orlando
Houston	Philadelphia

Production

Digital Art Requirements:

• Supplied on Macintosh formatted Zip disks or CD-ROM.
• Software: Adobe Illustrator, Adobe Photoshop, Macromedia Freehand, QuarkXPress
• Include BOTH screen and printer fonts or convert to paths/outlines.
• Be sure to include ALL imported or placed graphic files.
• You may use low resolution FPO (For Placement Only) images when you supply original transparencies or 8x10 photos for scanning.
• Photoshop imports must be saved as EPS or TIF file formats in CMYK mode.
• Include a client-approved color proof for color matching.
• Specify all flat tones as Pantone colors.

Mechanicals / Layout Sizes:

• Scale: 1/2" = 1'
• Bleed area: H 5.75" x W 11.75"
• Viewable area: H 5.25" x W 11.25"
• Keep critical visual elements inside of H 4.75" x W 10.75"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.