Market Overview

In the past, Delaware was simply a place one drove through on the way to New York or Washington, D.C. Today, people all across the country are recognizing Greater Wilmington, Delaware, and the Brandywine Valley as a great place to visit—and an even better place to call home.

The region is a choice place to live. We're so close to nationally known attractions and museums, such as Winterthur, An American Country Estate; Longwood Gardens; Nemours Mansion; Hagley Museum; the Delaware Art Museum; and the Brandywine River Museum. You can enjoy a weekend getaway in your own backyard!

Your calendar will be filled year-round. Cultural events and festivals abound, such as the Italian, Greek and jazz festivals in June; family-friendly African and ice cream festivals in July; the Riverfront Blues and the Bob Marley People's festivals in August.

According to The Baltimore Sun:

"Wilmington is undergoing a robust renaissance that makes it a prime destination….It's got a waterfront that's becoming sleek and hip…a restaurant scene that's off the charts…and a thriving cultural arts community."

We're the second smallest state in the Union, and we have only 783,600 residents. But with our great location, easy traffic connections and world-class attractions it's no wonder we say, "It's good being first!"

SOURCE: wilmcvb.org

Market Demographics (Wilmington is under Philadelphia DMA)

General Information 2006 Census Estimates
DMA Rank	4
DMA Population (Adults 18+)	5,963,618
Population Change from 1990-2006 (%)	10
Population Per Square Mile (Population Density)	964
Median Age	38
Average Household Income ($)	$69,682
Average Number of Vehicles per Household	1.7
Total Vehicles	5,064,138
Race Distribution & Ethnicity 2006 Census Estimates	%
Caucasian	73
African American	18
Asian	4
American Indian	0
Hawaiian	0
Multi-Race	2
Other	3
Hispanic (Ethnicity)	8
Market in Motion	%
Drive to Work Alone	74
Carpool	10
Commuters Driving 0-29 Minutes to Work	75
Commuters Driving 30+ Minutes to Work	23
Average Commute to Work (in Minutes)	23
Research Profiles 2006 Scarborough	%
Traveled 500 or more total miles (month)	NA
Household plans to buy new vehicle (year)	NA
Visited a casino (year)	NA
Plans to buy or switch wireless/cellular service (year)	NA
Attended live theater (year)	NA
Golfed (year)	NA
Purchased something through Internet (year)	NA
Usually see movie on opening weekend (year)	NA
Did not read daily newspaper(s) (yesterday)	NA
Access to Internet (work or home)	NA