DMA Rank	68th
DMA Population (Adults 18+)	905,180
% Change 1990-2010	4%

Market Demographics

Race Distribution & Ethnicity
White	84%	African American	5%
Hispanic (Ethnicity)	14%	Asian	2%
Other	9%

Median Age	36.6
Average Household Income	$60,302
Median Household Income	$47,128
Average Vehicles per Household	2.5

Market in Motion

Traveled 200+ Total Miles (wk)	39.3%
Drive To Work Alone	95.0%
30+ Minute Commute	12.2%
Avg Travel Time To Work One Way (mins)	18

Business & Economy

• Ranked in the top 25 healthiest job markets
• 700+ Aerospace Manufacturers
• Strong telecommunications & fiber optics network
• Named a top city for information-age businesses
• 2nd Highest concentration of manufacturing jobs and skilled labor in the county

Sports & Recreation

• 4 sports teams including professional baseball, hockey, indoor football & soccer
• Shockers at Wichita State

Tourism

• Exploration Place $62 MM Science & Learning Center
• Wichita Art Museum
• Kansas Aviation Museum

Market Areas of Interest

• INTRUST Bank Arena
• The Museums on the River - Botanica Garden, Exploration Place, Mid-America All-Indian Center, Old Cowtown Museum and the Wichita Art Museum
• Old Town red-brick & Delano District - nightlife & restaurants
• Bradley Fair, New Market Square, Town East & West, The Water Front - major shopping centers & malls

^{Sources: 2011 Census Based Estimates; 2011 Scarborough}