Market Overview

“A cosmopolitan melting pot, West Palm Beach is paradise.”

Florida’s “Gold Coast” is named for the gold salvaged from shipwrecks off the coast. A cosmopolitan melting pot, West Palm Beach is Paradise. With an average annual temperature of 75 degrees, dining, shopping and recreation to suit every preference, it’s no wonder that tourism is the number one industry in Palm Beach County. Clubs, restaurants and retail shops fill the streets in the vibrant, newly developed West Palm Beach downtown area. According to the U.S. Department of Commerce, Palm Beach County was the third fastest growing MSA in the country with a rate of nearly 50 percent by the year 2000. The median household EBI for 2005 was $64,311, making it one of the highest in Florida.

The area has many economic advantages. Palm Beach County’s positive business attitude has attracted many companies, including Wackenhut Corporation, Segrams Shared Services, MBNA, Rexall Sundown, W.R. Grace & Co., IBM, Motorola, Siemens and Sony. Some of the industries in the area driving the economy are communication, computer technology, aerospace and engineering, agriculture and food processing, medical products and pharmaceuticals, tourism and real estate.

West Palm Beach offers tourists and residents incredible opportunities for culture, leisure and pleasure. Beaches, museums, concerts, art centers, historical attractions, extreme wildlife, just to name a few. Many of the top restaurants and bars in the world are located in Palm Beach County. The excellent climate allows for boating, golfing, swimming, surfing and tennis year round promoting a very active, mobile lifestyle.

In less than a century, the West Palm Beach area has grown from a resort area to a cosmopolitan metropolis and only outdoor advertising can costeffectively reach this growing, mobile market. Clear Channel Outdoor offers high-profile permanent bulletin programs, posters, transit shelters and mobile panels in the West Palm Beach area.

Market Demographics

Demographics
Neilson TV Households Rank	38
Adults Age 18+ Rank	38
Population of Adults 18+	1,462,063
Total Population	1,840,460
% Population Change from 1990 to 2009	9
Average Age	43
Average Household Income	77,974
Average Number of Vehicles per Household	1.7
Population Density (People per Sq/Mile)	379
Race Distribution (%)
White	73
African American	15
Asian	2
American Indian	0
Hawaiian	0
Multi-Race	4
Other	5
Ethnicity (%)
Hispanic	17
Research Profiles (%)
Traveled 500 or more total miles in a month	31.4
Household plans to buy any new vehicle next year	10
Have visited a casino last year	36.5
Plan to switch wireless/cellular carrier next year	8.6
Personally attended/visited a live theater last year	24.5
Participated in golf last year	16.7
Bought any items on the internet last year	52.2
Usually see a new movie opening weekend in a year	10.4
Did not read any daily newspaper(s) yesterday	46.5
Accessed the internet last month	71.1
Drove alone to any place last week	93.1
Car pooled to any place last week	3.8
Spent 30 minutes or more traveling to work one way	14.4

Sources: 2009 Census Estimates; 2009 Scarborough