Market Overview

“A cosmopolitan melting pot, West Palm Beach is paradise.”

Florida’s “Gold Coast” is named for the gold salvaged from shipwrecks off the coast. A cosmopolitan melting pot, West Palm Beach is Paradise. With an average annual temperature of 75 degrees, dining, shopping and recreation to suit every preference, it’s no wonder that tourism is the number one industry in Palm Beach County. Clubs, restaurants and retail shops fill the streets in the vibrant, newly developed West Palm Beach downtown area. According to the U.S. Department of Commerce, Palm Beach County was the third fastest growing MSA in the country with a rate of nearly 50 percent by the year 2000. The median household EBI for 2005 was $64,311, making it one of the highest in Florida.

The area has many economic advantages. Palm Beach County’s positive business attitude has attracted many companies, including Wackenhut Corporation, Segrams Shared Services, MBNA, Rexall Sundown, W.R. Grace & Co., IBM, Motorola, Siemens and Sony. Some of the industries in the area driving the economy are communication, computer technology, aerospace and engineering, agriculture and food processing, medical products and pharmaceuticals, tourism and real estate.

West Palm Beach offers tourists and residents incredible opportunities for culture, leisure and pleasure. Beaches, museums, concerts, art centers, historical attractions, extreme wildlife, just to name a few. Many of the top restaurants and bars in the world are located in Palm Beach County. The excellent climate allows for boating, golfing, swimming, surfing and tennis year round promoting a very active, mobile lifestyle.

In less than a century, the West Palm Beach area has grown from a resort area to a cosmopolitan metropolis and only outdoor advertising can costeffectively reach this growing, mobile market. Clear Channel Outdoor offers high-profile permanent bulletin programs, posters, transit shelters and mobile panels in the West Palm Beach area.

Market Demographics

General Information
DMA Rank	38th
DMA Population (Adults 18+)	1,460,970
% Change 1990-2007	54%
Population Density	329
Median Age	42.6
Average Household Income	$71,646
Average Vehicles Per Household	1.6
Total Vehicles	1,256,514
Race Distribution & Ethnicity
Caucasian	76%
African American	14%
Asian	2%
American Indian	0%
Hawaiian	0%
Multi-Race	3%
Other	4%
Hispanic (Ethnicity)	16%
Market in Motion
Drive to Work Alone	79%
Carpool	12%
30+ Minute Commute	15%
Median Travel Time To Work One Way (minutes)	19
Research Profiles
Traveled 500 or more total miles (month)	34%
Household Plans To Buy Any New Vehicle Next Year	12%
Personally Attended/Visited Any Casino (yr)	38%
Plans To Buy Wireless/Cellular Service (yr)	8%
Personally Attended/Visited Live Theater (yr)	23%
Participated In Golf (yr)	15%
Bought Any Items On The Internet (yr)	49%
Usually See A New Movie Opening Weekend (yr)	11%
Did Not Read Any Daily Newspaper(s) (yesterday)	43%
Access Internet	66%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census