DMA Rank	38th
DMA Population (Adults 18+)	1,547,487
% Change 1990-2010	10%

Market Demographics

Race Distribution & Ethnicity
White	75%	African American	16%
Hispanic (Ethnicity)	18%	Asian	2%
Other	4%

Median Age	43.3
Average Household Income	$80,483
Median Household Income	$53,868
Average Vehicles per Household	1.3

Market in Motion

Traveled 200+ Total Miles (wk)	29%
Drive To Work Alone	94%
30+ Minute Commute	13.2%
Avg Travel Time To Work One Way (mins)	19

Business & Economy

• 3rd as the next Up-and-Coming Tech Cities
• Home to 20 of the fastest growing private companies in America

Sports & Recreation

• Spring Training Baseball – The Florida Marlins and St. Louis Cardinals conduct spring training in suburban West Palm Beach in Jupiter, Florida
• Home to the famous "PGA Tour Honda Classic"
• Palm Beach County has the 147 golf courses, the largest number in the United States

Tourism

• Rapids Water Park
• Lion Country Safari
• Palm Beach Zoo at Dreher Park
• Trump International Golf Club

Market Areas of Interest

• Clematis Street, West Palm Beach's historic shopping venue, now home to Clematis by Night
• City Place
• Palm Beach Gardens and PGA Commons
• Antique Row, considered the "antique design center" of Florida
• Wellington
• Worth Avenue

^{Sources: U.S. Census Estimates 2011; 2000 Census; Scarborough 2011}