DMA Rank	8th
DMA Population (Adults 18+)	4,924,278
% Change 1990-2010	16%

Market Demographics

Race Distribution & Ethnicity
White	59%	African American	24%
Hispanic (Ethnicity)	13%	Asian	8%
Other	5%

Median Age	37 / 38
Average Household Income	$109,129
Median Household Income	$76,262
Average Vehicles per Household	2.2

Market in Motion

Traveled 200+ Total Miles (wk)	29.8%
Drive To Work Alone	89.2%
30+ Minute Commute	30.7%
Avg Travel Time To Work One Way (mins)	32.2

Business & Economy

• 17 Fortune 500 Companies
• 6 of Nation's 10 Wealthiest Counties
• Top Industries: Federal Gov't, Defense and Biotechnology
• BRAC Expected to Bring 45,000 New Jobs to Maryland

Tourism

• National Mall, Nation's 3rd most Visited Attraction
• 5 professional sports teams
• 4 professional sports facilities / stadiums
• Over 4 Million Visitors Annually

Education

• 40.2% of adults have Bachelors Degree or more
• 25 Colleges & Universities in Market

Market Areas of Interest

• Capitol Hill - America's Decision-Makers
• National Mall/Smithsonian Museums
• Georgetown Waterfront
• Prince George's Co, MD - Nation's Wealthiest Majority African American County
• K St. Corridor
• DuPont Circle - Trendy
• National Harbor - Entertainment, Conv. Ctr., Retail & Restaurants
• Quantico Marine Corps Base, Andrews AFB
• Arlington National Cemetery

^{Sources: U.S. Census Estimates 2011; Scarborough 2011; Fortune Magazine}