DMA Rank	70th
DMA Population (Adults 18+)	880,854
% Change 1990-2010	24%

Market Demographics

Race Distribution & Ethnicity
White	75%	African American	3%
Hispanic (Ethnicity)	37%	Asian	2%
Other	13%

Median Age	47.5
Average Household Income	$63,802
Median Household Income	$47,675
Average Vehicles per Household	2

Market in Motion

Traveled 200+ Total Miles (wk)	23.6%
Drive To Work Alone	89.5%
30+ Minute Commute	11.8%
Avg Travel Time To Work One Way (mins)	22.2

Business & Economy

• Raytheon
• Roche/Ventana Medical
• University of Arizona Biotech Park
• Kitt Peak National Observatory
• Sanofi-Aventis

Sports & Recreation

• Year-round golf, swimming, hiking, cycling

Tourism

• Tucson Gem, Mineral & Fossils showcase
• WGC Accenture Match Play
• El Tour de Tucson
• Tucson Rodeo
• Festival of Books

Market Areas of Interest

• Arizona Sonora Desert Museum
• Saguaro National Park
• Xavier del Bac Mission
• Kartchner Caverns
• Arizona State Museum
• Biosphere 2
• Tombstone

^{Sources: 2011 Census Based Estimates; 2011 Scarborough; 2009 Arizona Department of Tourism}