Market Overview

“Tampa Bay is the most populous and affluent MSA in the state of Florida.”

The five-county Tampa Bay area encompasses three nationally recognized cities: Tampa (in Hillsborough County), St. Petersburg and Clearwater (both in Pinellas County). Three bridges connect Tampa to Pinellas County. Approximately 245,500 vehicles use these regional links each day. Tampa Bay is linked to the rest of the nation by both I-75 and I-275, nine U.S. highways, and a major four-lane divided state highway. State roads, such as SR52 and SR54, connect the west (US19) to the east (I-75). Clear Channel Outdoor’s five-county coverage extends from Pasco County south to Sarasota.

Tampa Bay offers an unequaled environment for work and play; a community of big city opportunities in a metro area filled with beauty and the charm of a tropical resort.

Tampa Bay has the largest urban economy in Florida, leading the state in effective buying income and retail sales. Retailers flock to the Tampa Bay area and shoppers account for more than 22% of all retail sales in the state. There are more than 16,000 retail establishments from which to choose.

Hosting more than 7 million visitors per year and bringing in more than $20 billion in revenue continues to keep tourism as Tampa Bay’s #1 industry. Tampa Bay, the most preferred travel destination in the United States, is known for the best beaches in the world and its close proximity to Disney World. Perpetually mild winters keep an estimated 41.2%, of the additional 971,000 annual Florida residents, in Tampa Bay for an average of six months or more.

The Tampa Bay area is the eastern gateway to Florida’s High Tech Corridor, which spans 13 counties from the west to the east coast of Florida, and has been rated one of the fastest growing, high-tech centers by Business Week Magazine.

Tampa Bay has earned Southern Business & Development’s award for “Mega- Market of the Year.” It is home to well-known corporation headquarters such as Raymond James Financial, Tropicana Products, Danka, Rooms to Go, Ferman Automotive Group, TECO Energy, Outback Steakhouse, Walter Industries, Global Imaging Systems, Brown & Brown, Sykes Enterprises, Maritrans, SRI/Surgical Express, Syniverse Technologies, Amscot, BIC, Brighthouse, Tech Data, Jabil, Publix, SweetBay, Checkers, and Catalina Marketing.

Clear Channel Outdoor, which operates the only poster and transit shelter plant in the area, also offers many premium high-profile permanent and rotary bulletin locations along with a newly introduced Digital Outdoor Network. The flexibility of these product types offer more selection, and many more areas of exclusive coverage, than other media in the area. The professionals at Clear Channel Outdoor provide maximum benefits from professionally created and executed out-of-home advertising campaigns.

Market Demographics

Demographics
Neilson TV Households Rank	14
Adults Age 18+ Rank	14
Population of Adults 18+	3,378,648
Total Population	4,342,516
% Population Change from 1990 to 2009	22
Average Age	42
Average Household Income	63,312
Average Number of Vehicles per Household	1.7
Population Density (People per Sq/Mile)	521
Race Distribution (%)
White	82
African American	11
Asian	3
American Indian	0
Hawaiian	0
Multi-Race	2
Other	2
Ethnicity (%)
Hispanic	15
Research Profiles (%)
Traveled 500 or more total miles in a month	33.4
Household plans to buy any new vehicle next year	7.5
Have visited a casino last year	30.1
Plan to switch wireless/cellular carrier next year	8.1
Personally attended/visited a live theater last year	20.3
Participated in golf last year	12.1
Bought any items on the internet last year	52.8
Usually see a new movie opening weekend in a year	10.2
Did not read any daily newspaper(s) yesterday	48.8
Accessed the internet last month	71.2
Drove alone to any place last week	94.4
Car pooled to any place last week	3.4
Spent 30 minutes or more traveling to work one way	14.2

Sources: 2009 Census Estimates; 2009 Scarborough