DMA Rank	14th
DMA Population (Adults 18+)	3,473,367
% Change 1990-2010	20%

Market Demographics

Race Distribution & Ethnicity
White	80%	African American	11%
Hispanic (Ethnicity)	16%	Asian	2%
Other	7%

Median Age	42
Average Household Income	$65,564
Median Household Income	$47,847
Average Vehicles per Household	1.83

Market in Motion

Traveled 200+ Total Miles (wk)	25%
Drive To Work Alone	92%
30+ Minute Commute	13%
Avg Travel Time To Work One Way (mins)	24

Business & Economy

• The gateway to Florida's High Tech Corridor, which spans from the west to the east coast of Florida
• Fortune 500 Companies including Publix, Tech Data, and Jabil
• Ranked the 5th best outdoor city by Forbes in 2008
• Hosting the 2012 Republican National Convention

Sports & Recreation

• 5 professional sports teams including Buccaneers, Rays, Lightning, Rowdies, and TB Storm
• Home to six spring training baseball teams

Tourism

• #1 industry with over $20 billion in revenue
• Most preferred travel destination in the United States
• World famous beaches
• Salvador Dali Museum
• Chihuly Art Museum
• Busch Gardens
• Close proximity to Disney World

Market Areas of Interest

• Downtown St. Petersburg waterfront district
• Historic Ybor City
• Channelside Entertainment District
• Westshore Business District
• Soho Hyde Park Village and Restaurant District

^{Sources: 2011 Census Estimates; 2011 Scarborough}