Market Overview

“a destination for tourism and conventions”

Greater Seattle has become a destination for tourism and conventions. The beauty of Mount Rainer and Puget Sound are an added draw for the increasing number and size of conventions and trade shows flocking to Seattle’s downtown facilities.

Over the years Seattle has grown as a major cruise ship port with 4 major lines serving Alaska. In 2008 Seattle will begin its first cruise to Hawaii.

Seattle is also unique in bucking the trend of the downturn in housing that the rest of the nation has experienced. Housing, and in particular new condominium developed, has been booming in Seattle.

Seattle is also home to several professional teams: Mariners, Seahawks, Sonics and Storm to name a few.

The Greater Seattle area is comprised of five counties—King, Snohomish, Pierce and Thurston Counties as well as the Island counties.

Major employers in Seattle include Starbuck’s, Microsoft Corporation, The Boeing Company, Port of Seattle, Alaska Air Group, University of Washington, Safeway Stores, Amazon.com Inc., Albertsons, Nordstrom, Nintendo, and COSTCO.

Seattle is consistently ranked in the top 10 among all cities in places to live, education, quality of life and more.

Clear Channel Outdoor can devise a program to deliver your message to reach these well educated, well-employed consumers who create one of the strongest retail markets in the country with consistency and frequency that is the trademark of out-of-home.

Market Demographics

General Information
DMA Rank	13th
DMA Population (Adults 18+)	3,432,546
% Change 1990-2007	30%
Population Density	162
Median Age	37.9
Average Household Income	$70,324
Average Vehicles Per Household	1.9
Total Vehicles	3,550,042
Race Distribution & Ethnicity
Caucasian	79%
African American	4%
Asian	9%
American Indian	1%
Hawaiian	1%
Multi-Race	4%
Other	2%
Hispanic (Ethnicity)	7%
Market in Motion
Drive to Work Alone	72%
Carpool	13%
30+ Minute Commute	22%
Median Travel Time To Work One Way (minutes)	22
Research Profiles
Traveled 500 or more total miles (month)	38%
Household Plans To Buy Any New Vehicle Next Year	8%
Personally Attended/Visited Any Casino (yr)	44%
Plans To Buy Wireless/Cellular Service (yr)	8%
Personally Attended/Visited Live Theater (yr)	23%
Participated In Golf (yr)	13%
Bought Any Items On The Internet (yr)	60%
Usually See A New Movie Opening Weekend (yr)	7%
Did Not Read Any Daily Newspaper(s) (yesterday)	52%
Access Internet	78%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census