Market Overview

“a destination for tourism and conventions”

Greater Seattle has become a destination for tourism and conventions. The beauty of Mount Rainer and Puget Sound are an added draw for the increasing number and size of conventions and trade shows flocking to Seattle’s downtown facilities.

Over the years Seattle has grown as a major cruise ship port with 4 major lines serving Alaska. In 2008 Seattle will begin its first cruise to Hawaii.

Seattle is also unique in bucking the trend of the downturn in housing that the rest of the nation has experienced. Housing, and in particular new condominium developed, has been booming in Seattle.

Seattle is also home to several professional teams: Mariners, Seahawks, Sonics and Storm to name a few.

The Greater Seattle area is comprised of five counties—King, Snohomish, Pierce and Thurston Counties as well as the Island counties.

Major employers in Seattle include Starbuck’s, Microsoft Corporation, The Boeing Company, Port of Seattle, Alaska Air Group, University of Washington, Safeway Stores, Amazon.com Inc., Albertsons, Nordstrom, Nintendo, and COSTCO.

Seattle is consistently ranked in the top 10 among all cities in places to live, education, quality of life and more.

Clear Channel Outdoor can devise a program to deliver your message to reach these well educated, well-employed consumers who create one of the strongest retail markets in the country with consistency and frequency that is the trademark of out-of-home.

Market Demographics

Demographics
Neilson TV Households Rank	13
Adults Age 18+ Rank	13
Population of Adults 18+	3,518,593
Total Population	4,728,609
% Population Change from 1990 to 2009	34
Average Age	38.4
Average Household Income	78,084
Average Number of Vehicles per Household	2
Population Density (People per Sq/Mile)	181
Race Distribution (%)
White	79
African American	4
Asian	8
American Indian	1
Hawaiian	1
Multi-Race	4
Other	2
Ethnicity (%)
Hispanic	8
Research Profiles (%)
Traveled 500 or more total miles in a month	35.6
Household plans to buy any new vehicle next year	5.7
Have visited a casino last year	42.7
Plan to switch wireless/cellular carrier next year	6.8
Personally attended/visited a live theater last year	24.3
Participated in golf last year	14.2
Bought any items on the internet last year	66
Usually see a new movie opening weekend in a year	8.3
Did not read any daily newspaper(s) yesterday	58
Accessed the internet last month	79.5
Drove alone to any place last week	92.5
Car pooled to any place last week	11.6
Spent 30 minutes or more traveling to work one way	21

Sources: 2009 Census Estimates; 2009 Scarborough