DMA Rank	11th
DMA Population (Adults 18+)	3,768,013
% Change 1990-2010	16%

Market Demographics

Race Distribution & Ethnicity
White	75%	African American	4%
Hispanic (Ethnicity)	10%	Asian	9%
Other	3%

Median Age	37.8
Average Household Income	$82,551
Median Household Income	$59,753
Average Vehicles per Household	2

Market in Motion

Traveled 200+ Total Miles (wk)	29.4%
Drive To Work Alone	91%
30+ Minute Commute	16.1%
Avg Travel Time To Work One Way (mins)	25.24

Business & Economy

• Ranked "Nation's Best Economy" in 2010 study of growth and economic quality, maintaining high employment, income and disposable income ratios
• Home to numerous Fortune 500 companies including Nintendo, Starbucks, Costco, Google, and Facebook.
• One of the most progressive cities in the U.S. when it comes to environmental awareness

Sports & Recreation

• Several spectator sports and three professional teams - the Seahawks, Mariners & Sounders
• Rich history in arts and music; influential market to popular musicians of many genres today
• Attractive destination for outdoor enthusiasts
• Increasingly popular area for distilleries and wineries
• Multitude of museums from art, history, maritime & special interests including music and aviation

Market Areas of Interest

• Downtown Seattle - contains Pike Place Market and serves as major employment, retail & entertainment district
• Fremont- culture-rich; bohemian and offbeat lifestyle
• Pioneer Square - major culture & entertainment center; contains Century Link & Safeco Fields, home to the major sports teams, concerts, trade shows, and other events
• International/Chinatown District
• Columbia City - diverse mix of ethnicities, age and income
• University District - surrounds University of Washington

^{Sources: U.S. Census Estimates 2011; Scarborough 2011; VisitSeattle.org; Puget Sound Business Journal 2010}