Market Overview

San Jose, the Gateway to the Bay Area, is the third largest city in California and the 11th largest city in the nation. The city's accessible location, comfortable climate and affordable amenities, make it an ideal destination for hosting meetings and conventions or the leisure visit.

San Jose is conveniently situated 45 minutes south of San Francisco and 1.5 hours north of Monterey. Rich in history and cultural diversity, and recognized as a city of innovation and entrepreneurial success, it's no wonder more than six million people visit San Jose each year.

Recently named the third Most Fun City in America by Cranium Inc., San Jose offers world-class cultural arts, nightlife and professional sports (including the NHL's San Jose Sharks), theme parks, shopping, nationally recognized hotels and restaurants.

Market Demographics

General Information 2006 Census Estimates
DMA Rank	5
DMA Population (Adults 18+)	5,189,395
Population Change from 1990-2006 (%)	13
Population Per Square Mile (Population Density)	607
Median Age	38.1
Average Household Income ($)	$95,539
Average Number of Vehicles per Household	1.9
Total Vehicles	4,646,999
Race Distribution & Ethnicity 2006 Census Estimates	%
Caucasian	61
African American	6
Asian	22
American Indian	0
Hawaiian	1
Multi-Race	3
Other	7
Hispanic (Ethnicity)	22
Market in Motion	%
Drive to Work Alone	68
Carpool	13
Commuters Driving 30+ Minutes to Work	19
Average Commute to Work (in Minutes)	25
Research Profiles 2006 Scarborough	%
Traveled 500 or more total miles (month)	35.7
Household plans to buy new vehicle (year)	10.3
Visited a casino (year)	42.3
Plans to buy or switch wireless/cellular service (year)	10.4
Attended live theater (year)	27.8
Golfed (year)	10.9
Purchased something through Internet (year)	60.2
Usually see movie on opening weekend (year)	11.5
Did not read daily newspaper(s) (yesterday)	48.2
Access to Internet (work or home)	75.7