Market Overview

“recognized both nationally and internationally as one of the most desirable places to live, work and visit”

The San Francisco Bay Area, a place well known for its picturesque beauty and open hospitality is recognized both nationally and internationally as one of the most desirable places to live, work and visit. From breathtaking span of the Golden Gate Bridge to the ideal climate of the East Bay to the burgeoning technology hub of San Jose’s Silicon Valley, the Bay Area population continues to grow at an astronomical rate, attracting a wealth of new commerce and residence.

The San Francisco Bay Area is a major financial and insurance center, an international port and gateway to Silicon Valley, America’s premier high-technology center. The Bay Area handles nearly 30% of all West Coast trade. It is home to Sun Microsystems, Hewlett-Packard and the Gap corporate headquarters.

Visitors will appreciate the historic and scenic beauty all over the city. The most unique features of San Francisco are its clusters of distinct ethnic neighborhoods. The most famous is Chinatown, the largest Chinese district outside of Asia. Fisherman’s Wharf and the Golden gate Bridge draw more than 10 million visitors annually. Also, the City’s waterfront offers a variety of entertainments.

Touted as one of the most diverse regions in the United States, the San Francisco Bay Area represents an eclectic compilation of ethnicities, age groups, income levels and recreational interests. In response to this unique and diverse populace, Clear Channel Outdoor, the leader in outdoor advertising, have strategically created an out-of-home product inventory that takes advertisers into the heart of each community. From the eye-level illuminated transit shelters which line the busy streets of the Silicon Valley, to major arterials and roadways, Clear Channel Outdoor can devise a program to deliver your message to the consumer with consistency and frequency that is the trademark of out-of-home.

Market Demographics

Demographics
Neilson TV Households Rank	6
Adults Age 18+ Rank	5
Population of Adults 18+	5,337,510
Total Population	6,910,150
% Population Change from 1990 to 2009	54
Average Age	39.1
Average Household Income	100,100
Average Number of Vehicles per Household	2
Population Density (People per Sq/Mile)	619
Race Distribution (%)
White	60
African American	6
Asian	23
American Indian	1
Hawaiian	1
Multi-Race	4
Other	6
Ethnicity (%)
Hispanic	22
Research Profiles (%)
Traveled 500 or more total miles in a month	30.8
Household plans to buy any new vehicle next year	9.4
Have visited a casino last year	43.2
Plan to switch wireless/cellular carrier next year	9.7
Personally attended/visited a live theater last year	25.7
Participated in golf last year	10.9
Bought any items on the internet last year	61.9
Usually see a new movie opening weekend in a year	9.5
Did not read any daily newspaper(s) yesterday	51.7
Accessed the internet last month	77.5
Drove alone to any place last week	87.8
Car pooled to any place last week	7.3
Spent 30 minutes or more traveling to work one way	18.9

Sources: 2009 Census Estimates; 2009 Scarborough