Market Overview

“one of the most desirable places to live and visit in Southern California”

With its perpetual sunshine mixed with the warm sea breezes, and its world famous beaches, it’s no wonder San Diego is one of the most desirable places to live and visit in Southern California. Its small town feel with big city conveniences causes all who know the city to love it. San Diego is home to 53 cities and 2 million people. San Diego is around the size of the state of Connecticut, the region stretches east into the mountain empire and down to the immense Anza Borrego Desert State Park. San Diego County is ranked as the 2nd largest city in California with the 16th largest population of all metropolitan cities in America. It’s no wonder Forbes Magazine recently ranked San Diego as being the 6th best place to live in the United States.

San Diego is continuously being recognized as a leader in the field of technology. Ranked as California’s third strongest region for technology firms, San Diego is also considered one of the top five cities in the west with whom to do business according to Entrepreneur Magazine. San Diego is also one of the top leaders in biotechnology, with UCSD at La Jolla as a world leader in biotechnology research and technology. Top employers of San Diegoans include, the Navy, UCSD, technology companies, and tourism businesses.

San Diego’s major tourism industry is due to such enjoyable attractions as: the world famous San Diego Zoo, Sea World, Old Town (the historic tribute to Mexican heritage), Seaport Village, the historic Gaslamp Quarter, Del Mar Racetrack, and some of the best beaches in the world. San Diego is located in a prime area of Southern California in between Los Angeles and Mexico. Many visitors to San Diego take the opportunity to travel 30 minutes further from downtown San Diego to Tijuana, as Tijuana is the entrance to California’s Baja Coast and the northern most city of Mexico.

Clear Channel Outdoor offers a diverse array of outdoor advertising products to cover the San Diego marketplace. No other outdoor company can reach effectively reach San Diego like Clear Channel Outdoor.

Market Demographics

Demographics
Neilson TV Households Rank	28
Adults Age 18+ Rank	23
Population of Adults 18+	2,230,271
Total Population	3,040,407
% Population Change from 1990 to 2009	22
Average Age	34.7
Average Household Income	81,825
Average Number of Vehicles per Household	1.9
Population Density (People per Sq/Mile)	717
Race Distribution (%)
White	70
African American	5
Asian	10
American Indian	1
Hawaiian	1
Multi-Race	4
Other	10
Ethnicity (%)
Hispanic	30
Research Profiles (%)
Traveled 500 or more total miles in a month	33.6
Household plans to buy any new vehicle next year	10
Have visited a casino last year	50.1
Plan to switch wireless/cellular carrier next year	8.9
Personally attended/visited a live theater last year	22.1
Participated in golf last year	11.6
Bought any items on the internet last year	57.6
Usually see a new movie opening weekend in a year	9
Did not read any daily newspaper(s) yesterday	61.5
Accessed the internet last month	74.9
Drove alone to any place last week	87.3
Car pooled to any place last week	9.1
Spent 30 minutes or more traveling to work one way	15.3

Sources: 2009 Census Estimates; 2009 Scarborough