Market Overview

“one of the most desirable places to live and visit in Southern California”

With its perpetual sunshine mixed with the warm sea breezes, and its world famous beaches, it’s no wonder San Diego is one of the most desirable places to live and visit in Southern California. Its small town feel with big city conveniences causes all who know the city to love it. San Diego is home to 53 cities and 2 million people. San Diego is around the size of the state of Connecticut, the region stretches east into the mountain empire and down to the immense Anza Borrego Desert State Park. San Diego County is ranked as the 2nd largest city in California with the 16th largest population of all metropolitan cities in America. It’s no wonder Forbes Magazine recently ranked San Diego as being the 6th best place to live in the United States.

San Diego is continuously being recognized as a leader in the field of technology. Ranked as California’s third strongest region for technology firms, San Diego is also considered one of the top five cities in the west with whom to do business according to Entrepreneur Magazine. San Diego is also one of the top leaders in biotechnology, with UCSD at La Jolla as a world leader in biotechnology research and technology. Top employers of San Diegoans include, the Navy, UCSD, technology companies, and tourism businesses.

San Diego’s major tourism industry is due to such enjoyable attractions as: the world famous San Diego Zoo, Sea World, Old Town (the historic tribute to Mexican heritage), Seaport Village, the historic Gaslamp Quarter, Del Mar Racetrack, and some of the best beaches in the world. San Diego is located in a prime area of Southern California in between Los Angeles and Mexico. Many visitors to San Diego take the opportunity to travel 30 minutes further from downtown San Diego to Tijuana, as Tijuana is the entrance to California’s Baja Coast and the northern most city of Mexico.

Clear Channel Outdoor offers a diverse array of outdoor advertising products to cover the San Diego marketplace. No other outdoor company can reach effectively reach San Diego like Clear Channel Outdoor.

Market Demographics

General Information
DMA Rank	24th
DMA Population (Adults 18+)	2,185,355
% Change 1990-2007	19%
Population Density	664
Median Age	34.2
Average Household Income	$80,061
Average Vehicles Per Household	1.9
Total Vehicles	2,038,744
Race Distribution & Ethnicity
Caucasian	69%
African American	5%
Asian	11%
American Indian	1%
Hawaiian	1%
Multi-Race	4%
Other	10%
Hispanic (Ethnicity)	30%
Market in Motion
Drive to Work Alone	74%
Carpool	13%
30+ Minute Commute	16%
Median Travel Time To Work One Way (minutes)	18
Research Profiles
Traveled 500 or more total miles (month)	38%
Household Plans To Buy Any New Vehicle Next Year	11%
Personally Attended/Visited Any Casino (yr)	54%
Plans To Buy Wireless/Cellular Service (yr)	7%
Personally Attended/Visited Live Theater (yr)	23%
Participated In Golf (yr)	13%
Bought Any Items On The Internet (yr)	56%
Usually See A New Movie Opening Weekend (yr)	11%
Did Not Read Any Daily Newspaper(s) (yesterday)	60%
Access Internet	72%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census