Market Overview

San Antonio is the ninth largest city in the nation with a population of over one million.

San Antonio, the Alamo City, is the ninth largest city in the nation with a population of over one million. It has a high Hispanic population rich in culture and diversity. It is often regarded as the heart of Texas. San Antonio is the headquarters for four of the country’s military bases. It is also a popular convention city with a favorable year-round climate that enables residents and tourists to enjoy a wide variety of cultural and recreational activities.

San Antonio is home to four of the top tourist attractions in Texas, welcoming 21.3 million visitors annually and making it the number one tourist des tination in the state. Due to the favorable year-round climate, visitors are able to enjoy the many golf courses San Antonio has to offer. They are drawn by the millions to San Antonio’s River Walk, the eighteenth-century Spanish missions, Sea World, Six Flags Fiesta Texas, and of course, the Alamo. The San Antonio Zoo is ranked as one of the best in the country, with over 3,500 animals. The total economic impact of the visitor industry is estimated at $8.7 billion.

Residents own more than one million registered vehicles and have access to over 800 miles of freeway, including one of the largest inner city highway systems in the country. San Antonio is considered a “gateway” to business and international trade with Mexico. In addition, the medical industry continues to outpace the economy as a whole and is the largest private industry in San Antonio.

Clear Channel Outdoor operates the largest bulletin inventory in San Antonio, with many high profile permanent and rotary bulletin locations. Clear Channel Outdoor has the only posters and junior posters panel inventory available. Both offer excellent general market coverage opportunities as well as ethnic targeting.

Market Demographics

General Information
DMA Rank	36th
DMA Population (Adults 18+)	1,618,098
% Change 1990-2007	36%
Population Density	68
Median Age	34.0
Average Household Income	$53,878
Average Vehicles Per Household	1.8
Total Vehicles	1,375,369
Race Distribution & Ethnicity
Caucasian	69%
African American	5%
Asian	2%
American Indian	1%
Hawaiian	0%
Multi-Race	4%
Other	19%
Hispanic (Ethnicity)	54%
Market in Motion
Drive to Work Alone	76%
Carpool	15%
30+ Minute Commute	22%
Median Travel Time To Work One Way (minutes)	21
Research Profiles
Traveled 500 or more total miles (month)	37%
Household Plans To Buy Any New Vehicle Next Year	14%
Personally Attended/Visited Any Casino (yr)	26%
Plans To Buy Wireless/Cellular Service (yr)	8%
Personally Attended/Visited Live Theater (yr)	11%
Participated In Golf (yr)	8%
Bought Any Items On The Internet (yr)	41%
Usually See A New Movie Opening Weekend (yr)	12%
Did Not Read Any Daily Newspaper(s) (yesterday)	61%
Access Internet	61%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census