DMA Rank	5th
DMA Population (Adults 18+)	5,519,040
% Change 1990-2010	7%

Market Demographics

Race Distribution & Ethnicity
White	53%	African American	6%
Hispanic (Ethnicity)	24%	Asian	23%
Other	18%

Median Age	38.1
Average Household Income	$105,678
Median Household Income	$77,437
Average Vehicles per Household	2.1

Market in Motion

Traveled 200+ Total Miles (wk)	29.1%
Drive To Work Alone	88.8%
30+ Minute Commute	17.7%
Avg Travel Time To Work One Way (mins)	26

Business & Economy

• Major financial and insurance center, an international port and America's premier high-technology center
• More than 4,000 IT companies
• Home of several Fortune 500 companies

Sports & Recreation

• Home of the San Francisco Giants, Oakland A's, San Francisco 49ers, Oakland Raiders, Golden Gate Warrior and San Jose Sharks
• Golden Gate Park hosts an average of 75,000 visitors per weekend

Education

• 68% of adults have attended some college or more
• The National Research Council (NRC) rates UC Berkeley, and Stanford University as the two top-ranked graduate schools in the country.
• 35+ colleges and universities are located in the SF Bay Area.

Market Areas of Interest

• AT&T Park – Hosts sports, entertainment, and business events
• Moscone Center
• Shopping Areas/Malls – Westfield San Francisco Centre, Stonestown Galleria, Bay Street Emeryville, Santana Row, Westfield Valley Fair, San Jose Westgate Mall, Hillsdale Shopping Center, Stanford Shopping Center

^{Sources: 2011 Census Based Estimates; 2011 Scarborough}