DMA Rank	23rd
DMA Population (Adults 18+)	2,377,126
% Change 1990-2010	10%

Market Demographics

Race Distribution & Ethnicity
White	64%	African American	5%
Hispanic (Ethnicity)	33%	Asian	11%
Other	13%

Median Age	35
Average Household Income	$88,363
Median Household Income	$60,552
Average Vehicles per Household	2

Market in Motion

Traveled 200+ Total Miles (wk)	26.8%
Drive To Work Alone	88.0%
30+ Minute Commute	14.7%
Avg Travel Time To Work One Way (mins)	25.3

Business & Economy

• Each year more than 26 million visitors come to San Diego.
• Annual visitor spending is over $7 billion dollars.
• San Diego is home to some of the largest Military installations in the United States.
• The border between San Diego and Mexico is the busiest in the world. Goods moving through San Diego customs district totals over $33 billion.
• San Diego is home to 1/4 of America's Golf Industy generating over $1.8 billion in total golf sales.
• San Diego has the highest concentration of Indian Casinos in the country.

Sports & Recreation

• 2 professional sports teams (NFL Chargers, MLB Padres).
• World Class Amusement Parks: Seaworld, San Diego Zoo, San Diego Wild Animal Park, Lego Land.
• 9 Indian Casinos.
• Home to 92 golf courses.
• Home to Comic-Con International.

Market Areas of Interest

• Downtown, Gaslamp District, Convention Center, Qualcomm Stadium, Petco Field, Old Town, Hillcrest, La Jolla, Del Mar, Carlsbad, Oceanside, Balboa Park, Torrey Pines, Pacific Beach, Military Bases, Casinos, and Amusement Parks.

^{Sources: 2011 U.S. Census Based Estimates and 2011 Scarborough}