DMA Rank	32nd
DMA Population (Adults 18+)	1,848,598
% Change 1990-2010	45%

Market Demographics

Race Distribution & Ethnicity
White	77%	African American	6%
Hispanic (Ethnicity)	55%	Asian	2%
Other	16%

Median Age	33.9
Average Household Income	$65,498
Median Household Income	$49,042
Average Vehicles per Household	1.8

Market in Motion

Traveled 200+ Total Miles (wk)	34.6%
Drive To Work Alone	76%
30+ Minute Commute	15.5%
Avg Travel Time To Work One Way (mins)	26

Business & Economy

• Third fastest-growing city in America and the seventh largest U.S. city.
• More than 26 million people visit each year.
• Most affordable city in America.
• The location for four of the country's military installations

Sports & Recreation

• Sixty-eight miles of urban hike and bike trails and over 11,000acres of urban parks. The U.S.'s second oldest park, San Pedro Park, is in San Antonio.
• One of America's safest and best "walking" cities.
• One of the top 25 cities in the country for the arts.

Tourism

• SeaWorld® San Antonio is the world's largest marine life adventure park, Schlitterbahn, nearby, is the world's best water park according to the Travel Channel, and Six Flags® Fiesta Texas® is one of the most visited attractions in the state. Travel + Leisure named San Antonio as one of America's favorite cities.
• San Marcus Outlet Mall anked 3rd best shopping mall in the world by ABC's "The View."

Market Areas of Interest

• The Alamo
• River Walk
• SeaWorld
• Six Flags® Fiesta
• San Antonio Zoo

^{Sources: 2011 Census Estimates; 2011 Scarborough; San Antonio Visitor Intercept Research and Economic Analysis2011 Hospitality Impact Study, San Antonio Convention and Visitors Bureau, Greater San Antonio Chamber of Commerce, www.texhwyman.com/san.htm}