DMA Rank	144th
DMA Population (Adults 18+)	327,415
% Change 1990-2010	17%

Market Demographics

Race Distribution & Ethnicity
White	74%	African American	19%
Hispanic (Ethnicity)	7%	Asian	1%
Other	6%

Median Age	42.5
Average Household Income	$68,868
Median Household Income	$48,832
Average Vehicles per Household	2

Business & Economy

• Top Industries Agriculture and Tourism
• NASA Wallops Island Flight Facility

Sports & Recreation

• Haven for outdoor enthusiast for hunting, fishing & boating
• 28+ State & Federal Parks including Assateague Island National Seashore
• Home of Annual Ward World Championship Carving Competition, international event were carvers, collectors and visitors convene, now in its 41st year.
• The Annual White Marlin Open brings 300,000+ visitors
• Arthur W. Perdue Stadium-Home of Salisbury's Minor League baseball team

Education

• 57% of adults have attended some college or more
• 8 higher education institutions
• University of Maryland Eastern Shore ranked as a top historical black college
• Salisbury University rank as a "Best College in the Region"

Market Areas of Interest

• Springfest & Sunfest, seasonal arts and entertainment festivals in Ocean City, MD
• Rehoboth Beach, DE, Queenstown, and Salisbury, MD major shopping centers and outlet locations
• Affluent areas - Dover, DE, Easton, Salisbury & Berlin, MD

^{Sources: U.S. Census Estimates 2011, Ocean City Today 2010, NASA, U.S. World & New Report 2011, Salisbury University, University of Maryland Eastern Shore, U.S. Fish & Wildlife Service}