Market Overview

“the social, cultural and economic center of northern Nevada and Northeastern California”

The Greater Reno-Tahoe area consists of Reno, Sparks, Carson City, Minden, Gardnerville, Virginia City, Fernley and Lake Tahoe. In 2007, the combined area of Reno-Sparks ranked 8th among the Top 20 Midsize Cities for Doing Business by Inc. Magazine. Reno was also ranked 21st in the Best Performing Cities Report released by the Milken Institute in February 2006.

The Reno-Sparks area attracts outdoor recreation enthusiasts from around the world. With 18 world-class ski resorts, more than 50 golf courses and Lake Tahoe nearby, Reno-Sparks draws more than five million visitors to Northern Nevada each year. While here, visitors attend business and recreational conventions, unique festivals, outstanding special events, vibrant nightlife and world class casinos. Other events that promote “America’s Adventure Place” include the Reno River Festival, the Tour de Nez bike race, the Collegiate National Whitewater Championship, plus numerous bowling competitions that take place at the National Bowling Stadium. Must see events include The Reno Tahoe Open, Hot August Nights, The Reno Rodeo, Street Vibrations, The Best in the West Rib Cook Off, Artown, The Great Reno Balloon Races and The National Championship Air Races.

Reno-Sparks sits on the intersection of Interstate 80, the major east-west cross-country highway, and U.S. 395, which connects Sothern California and Northern Nevada. Interstate 80 has a flow of over 115,000 cars per day, while the north-south U.S. 395 has a flow of over 104,000 cars per day. In addition, Virginia Street is a major artery that stretches from the North Valleys above Reno all the way south to Carson City. Virginia Street is highly traveled by locals and tourists alike and has a traffic flow of over 21,000 cars per day.

Clear Channel Outdoor is the only full-service outdoor advertising company in the Reno-Sparks area. We offer high profile, permanent and rotary bulletin locations as well as posting. Posting is an exclusive product available to the Reno market only through Clear Channel Outdoor. Most exciting is our newest and most technologically advanced product, digital media billboards. Through stand-alone or combined media packaging, we offer both general market coverage opportunities as well as more progressive demographic targeting.

Market Demographics

General Information
DMA Rank	106
DMA Population (Adults 18+)	525,504
Population Change from 1990-2007 (%)	54%
Population Per Square Mile (Population Density)	12
Median Age	37.5
Average Household Income ($)	$65,959
Average Number of Vehicles per Household	1.9
Total Vehicles	523,267
Race Distribution & Ethnicity
Caucasian	83%
African American	2%
Asian	4%
American Indian	2%
Hawaiian	0%
Other	6%
Hispanic (Ethnicity)	19%
Market in Motion
Drive to Work Alone	75%
Carpool	14%
Commuters Driving 30+ Minutes to Work	19%
Median Travel Time To Work One Way (minutes)	17
MARKET Profiles
Traveled 250 Or More Total Miles (past week)	30%
HH Plans to Purcase/Lease Vehicle (2 yrs)	21%
Access Internet (past week)	18%
Plans to Purchase a Major Appliance (yr)	27%
Plans to Purchase a Major Furniture (yr)	29%
Read the Newspaper (past week)	37%
1+ Visits to a Quick Service Restaurant (past week)	73%
Shopped at a Shopping Mall (past month)	43%
Attended a Concert (yr)	29%

Sources: Reno DMA