DMA Rank	22nd
DMA Population (Adults 18+)	2,409,771
% Change 1990-2010	13%

Market Demographics

Race Distribution & Ethnicity
White	82%	African American	2%
Hispanic (Ethnicity)	13%	Asian	4%
Other	10%

Median Age	37.2
Average Household Income	$70,172
Median Household Income	$54,186
Average Vehicles per Household	2

Market in Motion

Traveled 200+ Total Miles (wk)	29.4%
Drive To Work Alone	89.2%
30+ Minute Commute	13.4%
Avg Travel Time To Work One Way (mins)	22

Business & Economy

• Home to top National and International Companies: Nike, Adidas, Intel, Jeld-Wen
• Commonly referred to as the Silicon Forrest with over 30 High Tech companies calling Portland home
• Port of Portland, Portland International Airport and Union Pacific Railroad offer transportation options that attract business

Sports & Recreation

• 2 professional sports teams
• 3 professional sports facilities / stadiums
• Thriving live theater market
• 15+ museums: art, history, and science
• 7.2 million people visit Portland annually

Education

• 62% of adults have attended some college or more
• Portland State University - largest University in Oregon
• 26 colleges & universities in the Portland DMA

Market Areas of Interest

• Top 10 "Greenest" Cities
• Top 10 Bike Friendly Cities
• Beervana, home to 38 local breweries
• Outdoor recreation abounds with Mt. Hood, the Pacific coastline and several rivers making up the area landscape.

^{Sources: 2011 Census Based Estimates; 2011 Scarborough, USA Today}