Market Overview

“Can a place be too perfect?”

Portland has a unique combination of urban and outdoor culture. Portland offers internationally acclaimed attractions, world-class shopping and dining, as well as a thriving arts community. On top of all of its urban flair, it also provides the perfect venue for any outdoor activity. Portland has topped numerous “Best Of” lists, such as the “10 Greatest Places to Live,” “No. 1 bicycling city in America,” “Top 10 Places to Vacation,” and “Top 25 Arts Destinations.”

With a population of over 1.5 million, Portland is the largest city in Oregon. Portland also has a unique urban growth boundary that contributes to its compact nature. People live work and play within a 20 mile radius. Major employers in the area include Nike corporate headquarters, Adidas, Intel, Oregon Health Sciences University and Columbia Sportswear.

Portland has numerous points of interest. As the microbrew capital of the United States, many people come to Portland to sample the unique variety of brews. Others flock to Portland to enjoy the tax free shopping, particularly on the ultra trendy NW 23rd St. and hip Pearl District. Oregon is also world renown for its selection of Pinot Noirs. Avid runners enjoy pounding the pavement in what Runner’s World named “America’s Best Running Town.” Some other tourist favorites include the Japanese Gardens, Multnomah Falls and Mt Hood.

Portland’s urban and outdoor culture makes it the perfect market to take advantage of outdoor advertising. Portland residents have a particular affinity for spending time out of doors where they can’t miss your outdoor message. Also, the urban growth boundary means consumers remain in the same areas as our outdoor inventory; Clear Channel Outdoor reaches the consumer where they live, shop, work and play.

Market Demographics

General Information
DMA Rank	22nd
DMA Population (Adults 18+)	2,238,779
% Change 1990-2007	37%
Population Density	56
Median Age	36.9
Average Household Income	$62,651
Average Vehicles Per Household	1.9
Total Vehicles	2,159,280
Race Distribution & Ethnicity
Caucasian	85%
African American	2%
Asian	4%
American Indian	1%
Hawaiian	0%
Multi-Race	3%
Other	4%
Hispanic (Ethnicity)	11%
Market in Motion
Drive to Work Alone	74%
Carpool	12%
30+ Minute Commute	15%
Median Travel Time To Work One Way (minutes)	17
Research Profiles
Traveled 500 or more total miles (month)	41%
Household Plans To Buy Any New Vehicle Next Year	7%
Personally Attended/Visited Any Casino (yr)	40%
Plans To Buy Wireless/Cellular Service (yr)	7%
Personally Attended/Visited Live Theater (yr)	20%
Participated In Golf (yr)	18%
Bought Any Items On The Internet (yr)	51%
Usually See A New Movie Opening Weekend (yr)	7%
Did Not Read Any Daily Newspaper(s) (yesterday)	51%
Access Internet	72%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census