DMA Rank	11th
DMA Population (Adults 18+)	3,878,806
% Change 1990-2010	94%

Market Demographics

Race Distribution & Ethnicity
White	73%	African American	4%
Hispanic (Ethnicity)	27%	Asian	3%
Other	20%

Median Age	34.8
Average Household Income	$72,994
Median Household Income	$50,736
Average Vehicles per Household	1.8

Market in Motion

Traveled 200+ Total Miles (wk)	34%
Drive To Work Alone	92.4%
30+ Minute Commute	16.5%
Avg Travel Time To Work One Way (mins)	26

Business & Economy

• Several major dot.com & high-tech companies such as GoDaddy, Lifelock, Honeywell & Motorola.
• 3rd largest Market in the West.

Sports & Recreation

• Home to all major professional sport teams.
• Home to all 15 Cactus League spring training teams.
• Over 200 golf courses and 2 annual NASCAR races.
• Vast areas for hiking, camping and fishing.

Tourism

• More than 13 million visitors annually, especially high in fall & winter, for warm weather seekers.
• Known for luxurious resorts, spas, dining & nightlife
• Gateway to the Grand Canyon, Flagstaff, Prescott, Sedona, Tuscon & other popular AZ destinations.

Market Areas of Interest

• Old Town/Scottsdale - Shopping, Dining, History & Culture.
• Cactus League - MLB Spring Training league; located in Mesa.
• Warehouse District - Chase Field, US Airway Center & various bar, entertainment & restaurant options.
• Arizona State University; located in Tempe.
• Heard Museum - World famous Native American Musuem
• Glendale - Home to Univ of Phoenix Stadium (AZ Cardinals), Jobing.com Arena (Phoenix Coyotes) and Camelback Ranch (spring training homes of Dodgers & White Sox).

^{Sources: 2011 Census Based Estimates; 2011 Scarborough}