DMA Rank	4th
DMA Population (Adults 18+)	6,144,564
% Change 1990-2010	7%

Market Demographics

Race Distribution & Ethnicity
White	70%	African American	19%
Hispanic (Ethnicity)	11%	Asian	5%
Other	3%

Median Age	38.24
Average Household Income	$82,254
Median Household Income	$63,281
Average Vehicles per Household	1.7

Market in Motion

Traveled 200+ Total Miles (wk)	24%
Drive To Work Alone	87%
30+ Minute Commute	18%
Avg Travel Time To Work One Way (mins)	26

Business & Economy

• Strong local economy - not hit as hard as national average during recession
• Unemployment rate, on average, consistently lower than national average by .5% point since January 2005
• Home to125 hospitals & five national cancer institutes, along with many pharmaceutical headquarters
• Home to 18% of total U.S. population with total income in 2010 of more than $1.5 trillion, producing about 19% of total U.S. gross domestic product

Tourism

• 30 airlines at PHL with about 600 daily trips to 120 cities, including 36 international destinations
• Philadelphia is one of the top destinations
• New York City, Baltimore, Washington D.C., and New Jersey area all only a short drive away

Education

• 101 higher education institutions

Market Areas of Interest

• Stadium Complex in South Philadelphia - 8 professional sports teams
• Center City Philadelphia, Historical Philadelphia
• Various museums & cultural hotspots
• King of Prussia Plaza and King of Prussia Court
• Atlantic City

^{Sources: 2010 Census; 2011 Census Estimates; 2011 Scarborough Phila Release 2, Greater Philadelphia 2011 Regional Report}