Market Overview

“Philadelphia is the fourth largest market in the country.”

Philadelphia is the fourth largest market in the country. Rich in history and culture, the “City of Brotherly Love” has been in the forefront of the nation’s economic, political, and social development for over three hundred years. Philadelphia offers all the advantages of metropolitan life while maintaining a hometown atmosphere. The Philadelphia market includes 14 counties in the Delaware Valley, stretching from southeastern Pennsylvania through the state of Delaware to the shore points of southern New Jersey.

Philadelphia is home to over 80 degree-granting institutions, such as the University of Pennsylvania, Temple University and Villanova, as well as various pharmaceutical headquarters and some of the top medical institutions in the world. Philadelphia continues to grow as a convention destination. Annual conventions, such as the Philadelphia Flower Show and the Atlantic City Antique Car Show, are held at the Philadelphia and Atlantic City Convention Centers and draw thousands of visitors into the city.

Philadelphia is one of the top destinations for international travelers. With the introduction of a 500 million dollar expansion project at the Philadelphia International Airport, the city is becoming a hotspot for travelers from all over the world. Philadelphia offers visitors a historic and cultural blend of some of the most extraordinary museums, theatres, shopping districts, restaurants and nightclubs around. Outside of the city, visitors are drawn to Wilmington’s renowned attractions such as Longwood Gardens, the Winterthur Museum and Gardens and the Brandywine River Museum. For those who love to leave things to chance, Atlantic City offers a variety of casinos and hotels. Attracting 37 million visitors annually, Atlantic City remains “America’s Favorite Playground”.

Clear Channel Outdoor offers clients the opportunity to cover the entire Philadelphia and Wilmington metro areas with an integrated outdoor campaign using traditional and non-traditional products. Clear Channel Outdoor is the dominant bulletin provider and poster provider in the Philadelphia market. Clear Channel Outdoor can provide increased penetration into select upscale suburban areas of Philadelphia, Southern New Jersey and Atlantic city with transit shelters, taxis, airport and mall coverage.

Market Demographics

General Information
DMA Rank	4th
DMA Population (Adults 18+)	5,850,556
% Change 1990-2007	10%
Population Density	927
Median Age	38.2
Average Household Income	$72,684
Average Vehicles Per Household	1.7
Total Vehicles	4,850,474
Race Distribution & Ethnicity
Caucasian	72%
African American	18%
Asian	4%
American Indian	0%
Hawaiian	0%
Multi-Race	2%
Other	3%
Hispanic (Ethnicity)	8%
Market in Motion
Drive to Work Alone	74%
Carpool	10%
30+ Minute Commute	23%
Median Travel Time To Work One Way (minutes)	22
Research Profiles
Traveled 500 or more total miles (month)	37%
Household Plans To Buy Any New Vehicle Next Year	11%
Personally Attended/Visited Any Casino (yr)	44%
Plans To Buy Wireless/Cellular Service (yr)	8%
Personally Attended/Visited Live Theater (yr)	30%
Participated In Golf (yr)	12%
Bought Any Items On The Internet (yr)	52%
Usually See A New Movie Opening Weekend (yr)	7%
Did Not Read Any Daily Newspaper(s) (yesterday)	45%
Access Internet	68%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census