Market Overview

“Philadelphia is the fourth largest market in the country.”

Philadelphia is the fourth largest market in the country. Rich in history and culture, the “City of Brotherly Love” has been in the forefront of the nation’s economic, political, and social development for over three hundred years. Philadelphia offers all the advantages of metropolitan life while maintaining a hometown atmosphere. The Philadelphia market includes 14 counties in the Delaware Valley, stretching from southeastern Pennsylvania through the state of Delaware to the shore points of southern New Jersey.

Philadelphia is home to over 80 degree-granting institutions, such as the University of Pennsylvania, Temple University and Villanova, as well as various pharmaceutical headquarters and some of the top medical institutions in the world. Philadelphia continues to grow as a convention destination. Annual conventions, such as the Philadelphia Flower Show and the Atlantic City Antique Car Show, are held at the Philadelphia and Atlantic City Convention Centers and draw thousands of visitors into the city.

Philadelphia is one of the top destinations for international travelers. With the introduction of a 500 million dollar expansion project at the Philadelphia International Airport, the city is becoming a hotspot for travelers from all over the world. Philadelphia offers visitors a historic and cultural blend of some of the most extraordinary museums, theatres, shopping districts, restaurants and nightclubs around. Outside of the city, visitors are drawn to Wilmington’s renowned attractions such as Longwood Gardens, the Winterthur Museum and Gardens and the Brandywine River Museum. For those who love to leave things to chance, Atlantic City offers a variety of casinos and hotels. Attracting 37 million visitors annually, Atlantic City remains “America’s Favorite Playground”.

Clear Channel Outdoor offers clients the opportunity to cover the entire Philadelphia and Wilmington metro areas with an integrated outdoor campaign using traditional and non-traditional products. Clear Channel Outdoor is the dominant bulletin provider and poster provider in the Philadelphia market. Clear Channel Outdoor can provide increased penetration into select upscale suburban areas of Philadelphia, Southern New Jersey and Atlantic city with transit shelters, airport and mall coverage.

Market Demographics

Demographics
Neilson TV Households Rank	4
Adults Age 18+ Rank	4
Population of Adults 18+	5,882,568
Total Population	7,810,277
% Population Change from 1990 to 2009	9
Average Age	38.6
Average Household Income	77,034
Average Number of Vehicles per Household	1.7
Population Density (People per Sq/Mile)	962
Race Distribution (%)
White	72
African American	18
Asian	4
American Indian	0
Hawaiian	0
Multi-Race	2
Other	3
Ethnicity (%)
Hispanic	9
Research Profiles (%)
Traveled 500 or more total miles in a month	30.8
Household plans to buy any new vehicle next year	8
Have visited a casino last year	44.5
Plan to switch wireless/cellular carrier next year	7.9
Personally attended/visited a live theater last year	30.1
Participated in golf last year	11.9
Bought any items on the internet last year	53.7
Usually see a new movie opening weekend in a year	8.4
Did not read any daily newspaper(s) yesterday	46.5
Accessed the internet last month	70.2
Drove alone to any place last week	87
Car pooled to any place last week	5.5

Sources: 2009 Census Estimates; 2009 Scarborough