“More than 50 million visitors each year make Orlando the number one tourist destination in the world.”

Orlando - nestled in the heart of Florida, this four-county metropolitan area accounts for the bulk of the state’s major industry — tourism. More than 50 million visitors each year make Orlando the number one tourist destination in the world. Walt Disney World, Sea World, and Universal Studios have all increased in size over recent years, adding new adventures for all ages. A newly expanded convention center is now the second largest in the United States. Significant numbers of manufacturers and distributors have relocated to Orlando to take advantage of its growing work force and major attractions. New industries such as film production, military simulation and training, and various technologies are adding to the booming local economy.

A mild tropical climate, relaxed lifestyle and a dynamic business economy have made metro Orlando the Nation’s second fastest growing region due to its efficient air service, low cost of doing business, growing work force and high quality of life. The median age of 39.4 is among the youngest of Florida’s metro areas.

Orlando’s central location and access to an extensive highway network place it within a three-hour drive to almost all of Florida’s other major population centers. Major interstates like I-4, Beachline Expressway and Florida’s Turnpike provide accessible routes for locals and tourists to reach their destinations.

With about 900 standard posters and over 700 bulletins, Clear Channel Outdoor Orlando provides demographic and geographic flexibility in targeting the Orlando market.

Market Demographics
DMA Rank	20
DMA Population (Adults 18+)	2,854,665
% Change 1990-2010	63%
Population Density	405
Race Distribution & Ethnicity
White 75% Hawaiian 0% African American 13% Multi-Race 3% Asian 3% Other 5% American Indian 0% Hispanic (Ethnicity) 17%
Median Age	39.7
Average Household Income	$65,846
Average Amount of Vehicles per Household	1.8
Total Vehicles	2,565,259
Market Profiles (%)
Traveled 500 or more total miles in a month	34.5%
Household plans to buy any new vehicle next year	7.1%
Have visited a casino last year	21.6%
Plan to switch wireless/cellular carrier next year	10.4%
Personally attended/visited a live theater last year	16.4%
Participated in golf last year	13.3%
Bought any items on the internet last year	59.2%
Usually see a new movie opening weekend in a year	9.2%
Did not read any daily newspaper(s) yesterday	63.0%
Accessed the internet last month	78.0%
Market in Motion (%)
Drove alone to any place last week	92.7%
Car pooled to any place last week	5.1%
Spent 30 minutes or more traveling to work one way	16.2%

Sources: 2010 Census Estimates