Market Overview

“More than 50 million visitors each year make Orlando the number one tourist destination in the world.”

Orlando - nestled in the heart of Florida, this four-county metropolitan area accounts for the bulk of the state’s major industry — tourism. More than 50 million visitors each year make Orlando the number one tourist destination in the world. Walt Disney World, Sea World, and Universal Studios have all increased in size over recent years, adding new adventures for all ages. A newly expanded convention center is now the second largest in the United States. Significant numbers of manufacturers and distributors have relocated to Orlando to take advantage of its growing work force and major attractions. New industries such as film production, military simulation and training, and various technologies are adding to the booming local economy.

A mild tropical climate, relaxed lifestyle and a dynamic business economy have made metro Orlando the Nation’s second fastest growing region due to its efficient air service, low cost of doing business, growing work force and high quality of life. The median age of 39.4 is among the youngest of Florida’s metro areas.

Orlando’s central location and access to an extensive highway network place it within a three-hour drive to almost all of Florida’s other major population centers. Major interstates like I-4, Beachline Expressway and Florida’s Turnpike provide accessible routes for locals and tourists to reach their destinations.

Clear Channel Outdoor Orlando is the only full-service outdoor advertising company in the market. With about 900 standard posters and over 700 bulletins, Clear Channel Outdoor Orlando provides demographic and geographic flexibility in targeting the Orlando market.

Market Demographics

General Information
DMA Rank	20th
DMA Population (Adults 18+)	2,709,960
% Change 1990-2007	59%
Population Density	324
Median Age	39.4
Average Household Income	$57,114
Average Vehicles Per Household	1.7
Total Vehicles	2,484,300
Race Distribution & Ethnicity
Caucasian	77%
African American	13%
Asian	3%
American Indian	0%
Hawaiian	0%
Multi-Race	3%
Other	4%
Hispanic (Ethnicity)	16%
Market in Motion
Drive to Work Alone	81%
Carpool	12%
30+ Minute Commute	16%
Median Travel Time To Work One Way (minutes)	19
Research Profiles
Traveled 500 or more total miles (month)	38%
Household Plans To Buy Any New Vehicle Next Year	10%
Personally Attended/Visited Any Casino (yr)	27%
Plans To Buy Wireless/Cellular Service (yr)	8%
Personally Attended/Visited Live Theater (yr)	25%
Participated In Golf (yr)	13%
Bought Any Items On The Internet (yr)	52%
Usually See A New Movie Opening Weekend (yr)	8%
Did Not Read Any Daily Newspaper(s) (yesterday)	53%
Access Internet	71%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census