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New York City, New York

U.S. Markets:
International Markets:

Typical 50 GRP Showings:

Market Demographics:

Contact Information:

Clear Channel Outdoor
110 E. 42nd Street, 7th Floor
New York, NY 10017
Phone: 212.812.0000
FAX: 212.812.0099
Email: Click to Email >

Shipping information
(the boroughs of the Bronx, Brooklyn, Queens and Manhattan) Shipping hours: Between 7AM - 3PM
Clear Channel Outdoor
440 Exterior Street
Bronx, NY 10451
Phone: 718.665.8765

Clear Channel Malls
1270 Avenue of the Americas, Suite 2108
New York, NY 10020
Phone: 212.972.0515
FAX: 212.972.0399
Email: Click to Email >

Shipping Information
Metroclean Express
53-01 Vermon Blvd.
Long Island City, NY 11101
Attn: Receiving Department/Malls
Phone: 718.706.8177

Clear Channel Spectacolor
1501 Broadway, 4th Floor
New York, NY 10036
Phone: 212.221.3100
FAX: 212.221.7051
Email: Click to Email >

Outdoor Advertising Market for New York, New York

Market Overview

“The #1 DMA in the nation!”

Long recognized as a major economic and cultural center, The New York Market is comprised of 20 counties throughout New York State, New Jersey, and Connecticut.

The market is further segmented into New York City, Suburban New York, and Northern New Jersey. Fueled by an Adult 18+ population nearly 16 million strong, the New York DMA leads all other United States markets across a multitude of economic measures, including total retail sales and effective buying income.

This market is corporate headquarters to many companies such as AT&T, Samsung Electronics and Best Foods. Several large pharmaceutical companies including American Home Products, Johnson & Johnson and Schering - Plough are headquartered in the area. In addition, Northern New Jersey is home to the “Miracle Mile,” which is a large industrial development located along the Hudson River. This area is also a financial hub for large investment firms such as Fidelity Investments.

New York City commuters live in the surrounding suburbs of New York, New Jersey and Connecticut. The New York market is also noted for its great shopping. From Macy’s and Saks 5th Avenue in New York, to the New Jersey mega-malls, there is an abundance of shopping areas. In addition, the Meadowlands Xanadu project is scheduled for completion in the Fall of 2008. Xanadu will be the largest retail and entertainment complex in the United States with over 4.8 million square feet of entertainment, retail, office, and hotel space. There are also a large number of sports and entertainment complexes throughout the market. Giants Stadium and the Meadowlands Sports Arena and Racetrack in New Jersey draw spectators from the surrounding areas, while New York offers Madison Square Garden, Shea Stadium, Yankee Stadium and the Yonkers Racetrack, to name a few.

Clear Channel Outdoor offers Bulletins, Posters, Transit Shelters, and prime Wall Displays. These units target commuters as they travel the highways, interstates and local arterials connecting New York City to the surrounding suburban areas of New York, New Jersey and Connecticut.

Market Demographics

Demographics
Neilson TV Households Rank 1
Adults Age 18+ Rank 1
Population of Adults 18+ 15,833,600
Total Population 20,712,173
% Population Change from 1990 to 2009 12
Average Age 38.5
Average Household Income 91,362
Average Number of Vehicles per Household 1.3
Population Density (People per Sq/Mile) 1764
Race Distribution (%)
White 61
African American 17
Asian 9
American Indian 0
Hawaiian 0
Multi-Race 4
Other 9
Ethnicity (%)
Hispanic 21
Research Profiles (%)
Traveled 500 or more total miles in a month 25.1
Household plans to buy any new vehicle next year 7.8
Have visited a casino last year 35.7
Plan to switch wireless/cellular carrier next year 8.4
Personally attended/visited a live theater last year 38.6
Participated in golf last year 8.3
Bought any items on the internet last year 56.4
Usually see a new movie opening weekend in a year 9.6
Did not read any daily newspaper(s) yesterday 43.8
Accessed the internet last month 70
Drove alone to any place last week 74.1
Car pooled to any place last week 4.5
Spent 30 minutes or more traveling to work one way 25.9
Sources: 2009 Census Estimates; 2009 Scarborough
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