Market Overview

“The #1 DMA in the nation!”

Long recognized as a major economic and cultural center, The New York Market is comprised of 20 counties throughout New York State, New Jersey, and Connecticut.

The market is further segmented into New York City, Suburban New York, and Northern New Jersey. Fueled by an Adult 18+ population nearly 16 million strong, the New York DMA leads all other United States markets across a multitude of economic measures, including total retail sales and effective buying income.

This market is corporate headquarters to many companies such as AT&T, Samsung Electronics and Best Foods. Several large pharmaceutical companies including American Home Products, Johnson & Johnson and Schering - Plough are headquartered in the area. In addition, Northern New Jersey is home to the “Miracle Mile,” which is a large industrial development located along the Hudson River. This area is also a financial hub for large investment firms such as Fidelity Investments.

New York City commuters live in the surrounding suburbs of New York, New Jersey and Connecticut. The New York market is also noted for its great shopping. From Macy’s and Saks 5th Avenue in New York, to the New Jersey mega-malls, there is an abundance of shopping areas. In addition, the Meadowlands Xanadu project is scheduled for completion in the Fall of 2008. Xanadu will be the largest retail and entertainment complex in the United States with over 4.8 million square feet of entertainment, retail, office, and hotel space. There are also a large number of sports and entertainment complexes throughout the market. Giants Stadium and the Meadowlands Sports Arena and Racetrack in New Jersey draw spectators from the surrounding areas, while New York offers Madison Square Garden, Shea Stadium, Yankee Stadium and the Yonkers Racetrack, to name a few.

Clear Channel Outdoor offers Bulletins, Posters, Transit Shelters, and prime Wall Displays. These units target commuters as they travel the highways, interstates and local arterials connecting New York City to the surrounding suburban areas of New York, New Jersey and Connecticut.

Market Demographics

Demographics
Neilson TV Households Rank	1
Adults Age 18+ Rank	1
Population of Adults 18+	15,833,600
Total Population	20,712,173
% Population Change from 1990 to 2009	12
Average Age	38.5
Average Household Income	91,362
Average Number of Vehicles per Household	1.3
Population Density (People per Sq/Mile)	1764
Race Distribution (%)
White	61
African American	17
Asian	9
American Indian	0
Hawaiian	0
Multi-Race	4
Other	9
Ethnicity (%)
Hispanic	21
Research Profiles (%)
Traveled 500 or more total miles in a month	25.1
Household plans to buy any new vehicle next year	7.8
Have visited a casino last year	35.7
Plan to switch wireless/cellular carrier next year	8.4
Personally attended/visited a live theater last year	38.6
Participated in golf last year	8.3
Bought any items on the internet last year	56.4
Usually see a new movie opening weekend in a year	9.6
Did not read any daily newspaper(s) yesterday	43.8
Accessed the internet last month	70
Drove alone to any place last week	74.1
Car pooled to any place last week	4.5
Spent 30 minutes or more traveling to work one way	25.9

Sources: 2009 Census Estimates; 2009 Scarborough