DMA Rank	1st
DMA Population (Adults 18+)	15,971,382
% Change 1990-2010	7%

Market Demographics

Race Distribution & Ethnicity
White	61%	African American	17%
Hispanic (Ethnicity)	23%	Asian	9%
Other	8%

Median Age	38.1
Average Household Income	$98,545
Median Household Income	$69,427
Average Vehicles per Household	2

Market in Motion

Traveled 200+ Total Miles (wk)	20.6%
Drive To Work Alone	73.4%
30+ Minute Commute	27.7%
Avg Travel Time To Work One Way (mins)	32.3

Business & Economy

• Largest financial center in the world
• 45 Fortune 500 companies (more than any other market in the country)
• Leading retail market in terms of sales and shopping options

Sports & Recreation

• Madison Square Garden, home to the Knicks & Rangers, is 3rd busiest arena in the world in terms of ticket sales
• New York City Marathon is the largest in the world
• Millions of acres of state parks and 17,000 miles of trails

Tourism

• World renowned tourist destination
• NYC had 50 million visitors in 2011

Market Areas of Interest

• New York City – 5 boroughs with distinct neighborhoods and attractions: Empire State Building, Statue of Liberty, Herald Square, Bronx Zoo, Coney Island, Yankee Stadium, Citi Field, museums, parks
• Times Square – Tourist epicenter for shopping & entertainment
• Northern NJ – MetLife Stadium: NY Giants & NY Jets, Prudential Center: NJ Devils & NJ Nets; Izod Center; popular commuter destination to/from NYC
• Westchester County – Affluent area of Northern NY suburbs; popular commuter destination to/from NYC
• Hudson Valley – residential & rural suburb of NYC

^{Sources: 2011 Census Based Estimates, 2011 Scarborough, nytimes.com, iloveny.com, nycgo.com, marketwatch.com, bloomberg.com}