DMA Rank	15th
DMA Population (Adults 18+)	3,438,096
% Change 1990-2010	12%

Market Demographics

Race Distribution & Ethnicity
White	84%	African American	6%
Hispanic (Ethnicity)	5%	Asian	4%
Other	2%

Median Age	36.8
Average Household Income	$79,391
Median Household Income	$61,622
Average Vehicles per Household	1.9

Market in Motion

Traveled 200+ Total Miles (wk)	37.7%
Drive To Work Alone	94.0%
30+ Minute Commute	15.8%
Avg Travel Time To Work One Way (mins)	23

Business & Economy

• 20 Fortune 500 companies

Sports & Recreation

• 8 professional sports teams
• 6 professional sports facilities / stadiums

Tourism

• Mall of America (40 million visitors annually)
• 3rd largest live theater market in the nation
• 60+ museums: art, history, and science
• 18.3 million people visit the Twin Cities annually

Education

• 63% of adults have attended some college or more
• U of MN - 4th largest university campus in the U.S.

Market Areas of Interest

• Downtown Minneapolis and Downtown St. Paul (epicenters of entertainment, business, shopping, nightlife)
• Target Field (MN Twins)
• Uptown Minneapolis (hip & trendy)
• Northeast Minneapolis (hip & trendy)
• Grand Avenue, St. Paul (hip & trendy)
• Dinkytown / Stadium Village (University of MN)
• 50th & France, Edina (affluent, high income, shopping)
• The West End, St. Louis Park (nightlife, shopping)

^{Sources: U.S. Census Estimates 2010; Scarborough 2011; Fortune Magazine 2010; Bureau of Labor Statistics 2010; Minneapolis Convention & Visitors Association 2010; Moon Handbook Minnesota 2007; University of Minnesota Enrollment Statistics}