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Minneapolis / St. Paul, Minnesota

U.S. Markets:
International Markets:

Market Demographics:

Contact Information:

Clear Channel Outdoor
3225 Spring Street N.E.
Minneapolis, MN 55413
Phone: 612.605.5100
FAX: 612.605.5150
Email: Click to Email >

Clear Channel Airports
1600 Utica Ave. South, suite 400
Minneapolis, MN 55416
Phone: 952.417.3164
FAX: 952.417.3149
Email: Click to Email >

Clear Channel Malls
110 E. 42nd Street, 18th Fl.
New York, NY 10017
Attn: Jennifer Menes
Phone: 212.972.0515
FAX: 212.972.0399
Email: Click to Email >

Shipping Information
Metroclean Express
53-01 Vermon Blvd.
Long Island City, NY 11101
Attn: Receiving Department/Malls
Phone: 718.706.8177

Outdoor Advertising Market for Minneapolis / St. Paul, Minnesota

Market Overview

Digital Outdoor Network

The Digital Outdoor Network is in this market.

“a market in motion”

Located in the heart of the Midwest, Minneapolis/St. Paul is an unexpected treasure that won’t leave you disappointed!

Commonly referred to as the Twin Cities, Minneapolis/St. Paul is an exceptionally young, vibrant cultural epicenter known for its colorful seasons, exceptional quality of life, excellence in education, economic strength, and involvement in the arts.

Largely categorized as a commuter market, consumers in the Twin Cities spend a significant amount of time away from their homes. The average household makes at least 10 car trips per day and almost half of the adult population are considered heavy milers.

The Twin Cities also supports a lively and renowned theater and arts community. In fact, no other city in the nation, outside of NYC, has more theater seats per capita than Minneapolis.

As of 2007, Minneapolis/St. Paul is home to 5 professional sports teams, the fourth largest university in the United States and 20 Fortune 500 companies, including Target Corporation, United Health Group, Best Buy, Travelers, 3M, Northwest Airlines, General Mills, Medtronic, Xcel Energy, and U.S. Bank.

Minneapolis/St. Paul is also home to the Mall of America – the largest indoor shopping mall (in terms of store occupancy) in the United States. The Mall of America attracts over 40 million visitors annually, making it more popular than Disney World, Graceland, and the Grand Canyon combined!

As the definitive market leader and largest outdoor advertising plant in the Twin Cities, with over 1,700 premium displays, Clear Channel Outdoor provides an elite standard of full service capabilities and market dominance unmatched by its competition in today’s ever changing media landscape.

Market Demographics

General Information
DMA Rank 16th
DMA Population (Adults 18+) 3,174,572
% Change 1990-2007 24%
Population Density 93
Median Age 36.8
Average Household Income $71,602
Average Vehicles Per Household 1.9
Total Vehicles 3,345,467
Race Distribution & Ethnicity
Caucasian 86%
African American 5%
Asian 4%
American Indian 1%
Hawaiian 0%
Multi-Race 2%
Other 1%
Hispanic (Ethnicity) 4%
Market in Motion
Drive to Work Alone 78%
Carpool 10%
30+ Minute Commute 17%
Median Travel Time To Work One Way (minutes) 20
Research Profiles
Traveled 500 or more total miles (month) 49%
Household Plans To Buy Any New Vehicle Next Year 10%
Personally Attended/Visited Any Casino (yr) 51%
Plans To Buy Wireless/Cellular Service (yr) 6%
Personally Attended/Visited Live Theater (yr) 25%
Participated In Golf (yr) 22%
Bought Any Items On The Internet (yr) 51%
Usually See A New Movie Opening Weekend (yr) 8%
Did Not Read Any Daily Newspaper(s) (yesterday) 55%
Access Internet 72%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census

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