DMA Rank	35th
DMA Population (Adults 18+)	1,754,708
% Change 1990-2010	5%

Market Demographics

Race Distribution & Ethnicity
White	78%	African American	13%
Hispanic (Ethnicity)	10%	Asian	3%
Other	6%

Median Age	37.5
Average Household Income	91%
Median Household Income	14%
Average Vehicles per Household	2.1

Market in Motion

Traveled 200+ Total Miles (wk)	33.9%
Drive To Work Alone	91%
30+ Minute Commute	14%
Avg Travel Time To Work One Way (mins)	22

Business & Economy

• 63% of the 18+ population is employed.
• 9 Fortune 500 co. headquarters including Northwestern Mutual, Harley - Davidson, Kohl's, Manpower & Roundy's.
• 7 Major convention centers for business.

Sports & Recreation

• Home of the 2011 NL Central Champion Brewers!
• 5 professional sports teams.
• 7 high profile sports/concerts/theatre facilities.
• "City of Festivals" with 9 music/ethnic festivals.
• 21 theatres host 35+ opera, symphony, dance & theatre companies throughout the DMA.

Market Areas of Interest

• Westown - Professional/College sports events destination
• East Town - Modern, Professional business/nightlife area
• Third Ward - Modern, Professional theatre/nightlife area
• East Side - Eclectic, artsy college/young professional area
• Water Street - Popular destination for clubs/bars
• Henry Maier Park - Summerfest/Ethnic Festival grounds
• Miller Park - Milwaukee Brewers stadium
• North Shore - Area with most affluent households of all WI
• Lake Country -Second most affluent area in DMA
• North side of Milwaukee - African-American audience
• South side / Waukesha - Hispanic audience concentration

^{Sources: 2011 Census Estimates; Scarborough Release 2 2011, VISITMilwaukee.org, Bizjournals.com}