Milwaukee has long been known as a primary cultural entertainment center in the Midwest and in recent years has become recognized for embracing new technology, architecture and industry. People who live here are passionate and committed to the city's growth. Many enjoy touring its beautiful landscape, exploring emerging arts and entertainment options, participating with a rousing crowd during sporting events and volunteering to make Milwaukee a safe and healthy community for years to come.

Milwaukee has experienced significant growth and economic development in recent years. This market is also home to the corporate headquarters of Johnson Controls, Northwestern Mutual Life Insurance, GE Healthcare, Harley-Davidson, Kohl's Department Store, S.C. Johnson and many more. As the home for many businesses, from small, proprietary endeavors to international corporate headquarters, Milwaukee boasts a thriving economy driven by healthy consumerism. Milwaukee is also the proud home of the Milwaukee Brewers (2011 MLB NL Central Division Champions!), the Milwaukee Bucks and a large media market for the Green Bay Packers.

Milwaukee's unique attributes provide the opportunity to build a relationship with consumers as they are out of their homes, commuting to and from work or enjoying many of the area attractions, festivals, sporting events, theaters and arts destinations. Clear Channel Outdoor can customize a program to deliver your message to reach diverse consumer groups with efficiency, consistency and frequency that is the trademark of outdoor.

Clear Channel Outdoor Milwaukee operates the largest outdoor inventory in SE Wisconsin, with many high-profile permanent, digital and rotary bulletin locations. Coverage is available in nine counties including Milwaukee, Waukesha, Ozaukee, Walworth, Jefferson, Washington, Sheboygan, Racine and Kenosha. We have superior digital coverage (bulletins and posters) in many counties of the DMA. Clear Channel has an exclusive partnership with the Milwaukee County Transit System and is also the only provider of transit shelter and bus advertising in Milwaukee County. We are also the exclusive provider of poster and junior poster inventory in Metro Milwaukee. These combined with any of our other outdoor inventory options (on right) allow our clients to select the right product mix to accomplish any advertising campaign objective.

Market Demographics
DMA Rank	35
DMA Population (Adults 18+)	1,754,153
% Change 1990-2010	12%
Population Density	492
Race Distribution & Ethnicity
White 78% Hawaiian 0% African American 13% Multi-Race 3% Asian 2% Other 4% American Indian 0% Hispanic (Ethnicity) 8%
Median Age	38.3
Average Household Income	$69,880
Average Amount of Vehicles per Household	1.8
Total Vehicles	1,620,533
Market Profiles (%)
Traveled500 or more total miles in a month	38.4%
Household plans to buyany new vehicle next year	5.4%
Have visited a casino last year	38.2%
Plan to switch wireless/cellular carrier next year	9.1%
Personally attended/visiteda live theater last year	21.9%
Participated ingolf last year	17.5%
Boughtany items on the internet last year	54.6%
Usually see a new movieopening weekend in a year	8.7%
Did not readany daily newspaper(s) yesterday	57.1%
Accessed the internet last month	74.6%
Market in Motion (%)
Drove alone to any place last week	92.3%
Carpooled to any place last week	5.8%
Spent 30 minutes or more traveling to work one way	13.7%

Sources: 2010 Census Estimates