DMA Rank	16th
DMA Population (Adults 18+)	3,325,018
% Change 1990-2010	28%

Market Demographics

Race Distribution & Ethnicity
White	70%	African American	22%
Hispanic (Ethnicity)	50%	Asian	2%
Other	3%

Median Age	38.4
Average Household Income	$70,022
Median Household Income	$49,137
Average Vehicles per Household	2.6

Market in Motion

Traveled 200+ Total Miles (wk)	21%
Drive To Work Alone	84%
30+ Minute Commute	18.4%
Avg Travel Time To Work One Way (mins)	27

Business & Economy

• 1,000 of the world's leading multinational corporations are based throughout Miami-Ft. Lauderdale.
• 3rd least-costly place to do business
• 7th best place to launch a new business
• Ranks amongst the top 25 high-tech cities

Sports & Recreation

• 5 professional sports teams
• 4 professional sports facilities/stadiums

Education

• Miami-Dade is the 4th largest public school district in the United States
• University of Miami is the largest private research university in the southeastern United States
• Miami-Dade Community College is the largest and most diverse college in the nation
• Broward College is the 3rd nationally among to associate's-degree producing institutions

Market Areas of Interest

• Downtown Miami
• Downtown Ft. Lauderdale
• Midtown Miami
• Brickell
• Trendy Areas: Miami Beach, Coconut Grove, Las Olas
• Affluent Areas: Coral Gables, Pinecrest, Aventura, Weston
• Corporate Headquarters: Doral, Miramar, Miami Lakes
• Major Malls: Dadeland, Aventura, Sawgrass Mills, Dolphin

^{Sources: U.S. Census Estimates 2011; Scarborough 2011}