Market Overview

“Miami is the most maddening, stimulating, life-encouraging city in the world.”

Striking sunshine, swaying palm trees, beaches galore, scrumptious cuisine and a vibrant nightlife make South Florida a thrilling place to work, live and play. It was once said that “Miami is the most maddening, stimulating, lifeencouraging city in the world.” Miami is the capital of the Americas where business and pleasure converge into one. Miami has the largest cruise ship port in the world. Miami/Ft. Lauderdale is the second largest international banking center, and the third largest Hispanic market in the U.S. South Florida is a sports mecca with professional sports teams for Ice Hockey, Baseball, Football, Basketball and Soccer. Miami/Ft. Lauderdale houses two international airports, and Miami International is the second-busiest International passenger airport in the country.

Dynamic growth, a hot economy, a well-trained workforce, a central location near domestic and global routes is making South Florida a favorite choice among Fortune 500 companies seeking Latin or Caribbean business. South Florida is one of the strongest retail markets in the country with annual retail sales of over $62.5 billion in 2005.

South Florida is headquarters to many national and international corporations, such as Burger King and Carnival Cruise Lines. South Florida offers tourists and residents incredible opportunities for culture, leisure and pleasure. Beaches, museums, concerts, art centers, historical attractions, extreme wildlife, just to name a few. Many of the top restaurants and bars in the world are located in South Florida. The excellent climate allows for boating, golfing, swimming, surfing and tennis year round promoting a very active, mobile lifestyle.

In less than a century, the South Florida area has grown from a resort area to a cosmopolitan metropolis and only outdoor advertising can cost-effectively reach this growing, mobile market. Clear Channel Outdoor offers highprofile permanent bulletins, rotary bulletin programs, posters, transit shelters and mobile panels in the South Florida area, providing general market full coverage and ethnic targeting as well.

Market Demographics

General Information
DMA Rank	15th
DMA Population (Adults 18+)	3,250,381
% Change 1990-2007	33%
Population Density	941
Median Age	38.4
Average Household Income	$65,028
Average Vehicles Per Household	1.6
Total Vehicles	2,569,822
Race Distribution & Ethnicity
Caucasian	70%
African American	21%
Asian	2%
American Indian	0%
Hawaiian	0%
Multi-Race	3%
Other	3%
Hispanic (Ethnicity)	45%
Market in Motion
Drive to Work Alone	76%
Carpool	13%
30+ Minute Commute	20%
Median Travel Time To Work One Way (minutes)	22
Research Profiles
Traveled 500 or more total miles (month)	31%
Household Plans To Buy Any New Vehicle Next Year	14%
Personally Attended/Visited Any Casino (yr)	45%
Plans To Buy Wireless/Cellular Service (yr)	12%
Personally Attended/Visited Live Theater (yr)	19%
Participated In Golf (yr)	7%
Bought Any Items On The Internet (yr)	46%
Usually See A New Movie Opening Weekend (yr)	13%
Did Not Read Any Daily Newspaper(s) (yesterday)	60%
Access Internet	65%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census