Clear Channel Outdoor LogoGlobal Outdoor Advertising Specialists
 

Miami / Fort Lauderdale, Florida

U.S. Markets:
International Markets:

Market Demographics:

Contact Information:

Clear Channel Outdoor
5800 NW 77th Court
Miami, FL 33166
Phone: 305.592.6250
FAX: 305.477.0743
Email: Click to Email >

Clear Channel Interspace Airports Advertising
4635 Crackersport Road
Allentown, PA 18104
800-628-6800 (toll free)
610-395-8002 (local)
610-395-4450(fax)
Email: Click to Email >

Clear Channel Malls
110 E. 42nd Street, 18th Fl.
New York, NY 10017
Phone: 212.972.0515
FAX: 212.972.0399
Email: Click to Email >

Shipping Information
Metroclean Express 53-01 Vermon Blvd. Long Island City, NY 11101 Attn: Receiving Department/Malls Phone: 718.706.8177

Outdoor Advertising Market for Miami / Fort Lauderdale, Florida

Market Overview

Digital Outdoor Network

The Digital Outdoor Network is in this market.

“Miami is the most maddening, stimulating, life-encouraging city in the world.”

Striking sunshine, swaying palm trees, beaches galore, scrumptious cuisine and a vibrant nightlife make South Florida a thrilling place to work, live and play. It was once said that “Miami is the most maddening, stimulating, lifeencouraging city in the world.” Miami is the capital of the Americas where business and pleasure converge into one. Miami has the largest cruise ship port in the world. Miami/Ft. Lauderdale is the second largest international banking center, and the third largest Hispanic market in the U.S. South Florida is a sports mecca with professional sports teams for Ice Hockey, Baseball, Football, Basketball and Soccer. Miami/Ft. Lauderdale houses two international airports, and Miami International is the second-busiest International passenger airport in the country.

Dynamic growth, a hot economy, a well-trained workforce, a central location near domestic and global routes is making South Florida a favorite choice among Fortune 500 companies seeking Latin or Caribbean business. South Florida is one of the strongest retail markets in the country with annual retail sales of over $62.5 billion in 2005.

South Florida is headquarters to many national and international corporations, such as Burger King and Carnival Cruise Lines. South Florida offers tourists and residents incredible opportunities for culture, leisure and pleasure. Beaches, museums, concerts, art centers, historical attractions, extreme wildlife, just to name a few. Many of the top restaurants and bars in the world are located in South Florida. The excellent climate allows for boating, golfing, swimming, surfing and tennis year round promoting a very active, mobile lifestyle.

In less than a century, the South Florida area has grown from a resort area to a cosmopolitan metropolis and only outdoor advertising can cost-effectively reach this growing, mobile market. Clear Channel Outdoor offers highprofile permanent bulletins, rotary bulletin programs, posters, transit shelters and mobile panels in the South Florida area, providing general market full coverage and ethnic targeting as well.

Market Demographics

Demographics
Neilson TV Households Rank 17
Adults Age 18+ Rank 16
Population of Adults 18+ 3,208,995
Total Population 4,125,947
% Population Change from 1990 to 2009 26
Average Age 39.8
Average Household Income 68,121
Average Number of Vehicles per Household 1.7
Population Density (People per Sq/Mile) 982
Race Distribution (%)
White 71
African American 21
Asian 2
American Indian 0
Hawaiian 0
Multi-Race 3
Other 3
Ethnicity (%)
Hispanic 47
Research Profiles (%)
Traveled 500 or more total miles in a month 28.7
Household plans to buy any new vehicle next year 14
Have visited a casino last year 44
Plan to switch wireless/cellular carrier next year 12.8
Personally attended/visited a live theater last year 18.3
Participated in golf last year 8
Bought any items on the internet last year 51
Usually see a new movie opening weekend in a year 12.7
Did not read any daily newspaper(s) yesterday 63.8
Accessed the internet last month 68.4
Drove alone to any place last week 88.2
Car pooled to any place last week 4.6
Spent 30 minutes or more traveling to work one way 20.1
Sources: 2009 Census Estimates; 2009 Scarborough
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