Market Overview

“Miami is the most maddening, stimulating, life-encouraging city in the world.”

Striking sunshine, swaying palm trees, beaches galore, scrumptious cuisine and a vibrant nightlife make South Florida a thrilling place to work, live and play. It was once said that “Miami is the most maddening, stimulating, lifeencouraging city in the world.” Miami is the capital of the Americas where business and pleasure converge into one. Miami has the largest cruise ship port in the world. Miami/Ft. Lauderdale is the second largest international banking center, and the third largest Hispanic market in the U.S. South Florida is a sports mecca with professional sports teams for Ice Hockey, Baseball, Football, Basketball and Soccer. Miami/Ft. Lauderdale houses two international airports, and Miami International is the second-busiest International passenger airport in the country.

Dynamic growth, a hot economy, a well-trained workforce, a central location near domestic and global routes is making South Florida a favorite choice among Fortune 500 companies seeking Latin or Caribbean business. South Florida is one of the strongest retail markets in the country with annual retail sales of over $62.5 billion in 2005.

South Florida is headquarters to many national and international corporations, such as Burger King and Carnival Cruise Lines. South Florida offers tourists and residents incredible opportunities for culture, leisure and pleasure. Beaches, museums, concerts, art centers, historical attractions, extreme wildlife, just to name a few. Many of the top restaurants and bars in the world are located in South Florida. The excellent climate allows for boating, golfing, swimming, surfing and tennis year round promoting a very active, mobile lifestyle.

In less than a century, the South Florida area has grown from a resort area to a cosmopolitan metropolis and only outdoor advertising can cost-effectively reach this growing, mobile market. Clear Channel Outdoor offers highprofile permanent bulletins, rotary bulletin programs, posters, transit shelters and mobile panels in the South Florida area, providing general market full coverage and ethnic targeting as well.

Market Demographics

Demographics
Neilson TV Households Rank	17
Adults Age 18+ Rank	16
Population of Adults 18+	3,208,995
Total Population	4,125,947
% Population Change from 1990 to 2009	26
Average Age	39.8
Average Household Income	68,121
Average Number of Vehicles per Household	1.7
Population Density (People per Sq/Mile)	982
Race Distribution (%)
White	71
African American	21
Asian	2
American Indian	0
Hawaiian	0
Multi-Race	3
Other	3
Ethnicity (%)
Hispanic	47
Research Profiles (%)
Traveled 500 or more total miles in a month	28.7
Household plans to buy any new vehicle next year	14
Have visited a casino last year	44
Plan to switch wireless/cellular carrier next year	12.8
Personally attended/visited a live theater last year	18.3
Participated in golf last year	8
Bought any items on the internet last year	51
Usually see a new movie opening weekend in a year	12.7
Did not read any daily newspaper(s) yesterday	63.8
Accessed the internet last month	68.4
Drove alone to any place last week	88.2
Car pooled to any place last week	4.6
Spent 30 minutes or more traveling to work one way	20.1

Sources: 2009 Census Estimates; 2009 Scarborough