DMA Rank	48th
DMA Population (Adults 18+)	1,367,457
% Change 1990-2010	7%

Market Demographics

Race Distribution & Ethnicity
White	53%	African American	42%
Hispanic (Ethnicity)	2%	Asian	1%
Other	2%

Median Age	35
Average Household Income	$59,468
Median Household Income	$46,261
Average Vehicles per Household	1.8

Market in Motion

Traveled 200+ Total Miles (wk)	35.9%
Drive To Work Alone	89.8%
30+ Minute Commute	18.2%
Avg Travel Time To Work One Way (mins)	18.5

Business & Economy

• Memphis is known as "America's Distribution Center" due to its central location and transportation infrastructure.
• The Memphis International Airport, which serves as the primary hub for FedEx shipping, is the World's Second Busiest airport in terms of cargo tonnage.
• Memphis has 9-nine Fortune 500 Companies including: Autozone, FedEx, and International Paper.

Sports & Recreation

• NBA -Memphis Grizzlies (FedExForum)
• CUSA -University of Memphis -Tigers Basketball (FedExForum)
• AAA -Memphis Red Birds (Autozone Stadium)
• CHL -Memphis River Kings (Desoto County)

Tourism

• More than 9 million visitors a year
• 2.5 billion in visitor expenditures
• Memphis has more than 50 tourist attractions.

Market Areas of Interest

• Historic Beale Street District, in downtown Memphis, has more than 4.2 million annual visitors making it the most visited attraction in Tennessee.
• Elvis' Graceland -Home to the King of Rock 'N' Roll

^{Sources: U.S. Census Estimates 2011; Scarborough 2011; Bureau of Labor Statistics 2011; Memphis Bureau of Tourism 2011.}