Market Overview

the “home of the blues” and the “birthplace of rock n’ roll”

Memphis is the “Home of the Blues” and the “Birthplace of Rock n’ Roll.” Every year music lovers and music makers come to search for the sounds, the culture, and the magic that is Memphis Music. The city is a 21st century city on the mighty Mississippi that’s filled with exciting entertainment, culture and the arts. Most traffic enters through Memphis on I-40 and I-55.

Memphis is the business center of the agricultural south and home to several major corporations and/or distribution centers including Federal Express, Ducks Unlimited, International Paper, Piggly Wiggly, and St. Jude Children’s Research Hospital. Additionally, there are nearly 800 manufacturing plants, including the world’s largest hardwood lumber market and a wholesale and retail trade amounting to more than $3 billion annually. Other key resources manufactured here include: farm implements, automobile parts and tires, industrial chemicals, pharmaceuticals and metal products. All this combined gives Memphis a strong economic base. Additionally, Memphis is ranked within the top twenty fastest growing export areas in the nation and ranks in the top thirty of metro areas in total export sales.

Each year millions of tourists and locals enjoy Memphis’ many attractions, festivals and concerts. Memphis is home to the world-famous Historical Beale Street Entertainment District. Memphis is also home to Elvis Presley, “The King of Rock-n-Roll” and his world famous Graceland Mansion, which brings visitors both nationally and internationally to the city throughout the year.

Memphis residents are proud of their city and work hard to maintain its beauty. Arts and education are key. The city is the only 5-time winner of the nation’s cleanest city award.

Clear Channel Outdoor is the only full-service outdoor company offering clients traditional and non-traditional forms of Out-of-Home advertisements to penetrate every corner of the market.

Market Demographics

Demographics
Neilson TV Households Rank	50
Adults Age 18+ Rank	46
Population of Adults 18+	1,303,887
Total Population	1,779,799
% Population Change from 1990 to 2009	14
Average Age	35.7
Average Household Income	57,816
Average Number of Vehicles per Household	1.7
Population Density (People per Sq/Mile)	110
Race Distribution (%)
White	55
African American	41
Asian	1
American Indian	0
Hawaiian	0
Multi-Race	1
Other	1
Ethnicity (%)
Hispanic	4
Research Profiles (%)
Traveled 500 or more total miles in a month	37.5
Household plans to buy any new vehicle next year	8.8
Have visited a casino last year	45.6
Plan to switch wireless/cellular carrier next year	6.3
Personally attended/visited a live theater last year	12.5
Participated in golf last year	7
Bought any items on the internet last year	40.2
Usually see a new movie opening weekend in a year	15.4
Did not read any daily newspaper(s) yesterday	62.4
Accessed the internet last month	64.2
Drove alone to any place last week	88.4
Car pooled to any place last week	3.8
Spent 30 minutes or more traveling to work one way	14.9

Sources: 2009 Census Estimates; 2009 Scarborough