Market Overview

the “home of the blues” and the “birthplace of rock n’ roll”

Memphis is the “Home of the Blues” and the “Birthplace of Rock n’ Roll.” Every year music lovers and music makers come to search for the sounds, the culture, and the magic that is Memphis Music. The city is a 21st century city on the mighty Mississippi that’s filled with exciting entertainment, culture and the arts. Most traffic enters through Memphis on I-40 and I-55.

Memphis is the business center of the agricultural south and home to several major corporations and/or distribution centers including Federal Express, Ducks Unlimited, International Paper, Piggly Wiggly, and St. Jude Children’s Research Hospital. Additionally, there are nearly 800 manufacturing plants, including the world’s largest hardwood lumber market and a wholesale and retail trade amounting to more than $3 billion annually. Other key resources manufactured here include: farm implements, automobile parts and tires, industrial chemicals, pharmaceuticals and metal products. All this combined gives Memphis a strong economic base. Additionally, Memphis is ranked within the top twenty fastest growing export areas in the nation and ranks in the top thirty of metro areas in total export sales.

Each year millions of tourists and locals enjoy Memphis’ many attractions, festivals and concerts. Memphis is home to the world-famous Historical Beale Street Entertainment District. Memphis is also home to Elvis Presley, “The King of Rock-n-Roll” and his world famous Graceland Mansion, which brings visitors both nationally and internationally to the city throughout the year.

Memphis residents are proud of their city and work hard to maintain its beauty. Arts and education are key. The city is the only 5-time winner of the nation’s cleanest city award.

Clear Channel Outdoor is the only full-service outdoor company offering clients traditional and non-traditional forms of Out-of-Home advertisements to penetrate every corner of the market.

Market Demographics

General Information
DMA Rank	45th
DMA Population (Adults 18+)	1,296,219
% Change 1990-2007	14%
Population Density	106
Median Age	35.1
Average Household Income	$54,162
Average Vehicles Per Household	1.7
Total Vehicles	1,159,553
Race Distribution & Ethnicity
Caucasian	54%
African American	41%
Asian	1%
American Indian	0%
Hawaiian	0%
Multi-Race	1%
Other	1%
Hispanic (Ethnicity)	3%
Market in Motion
Drive to Work Alone	81%
Carpool	14%
30+ Minute Commute	18%
Median Travel Time To Work One Way (minutes)	20
Research Profiles
Traveled 500 or more total miles (month)	43%
Household Plans To Buy Any New Vehicle Next Year	11%
Personally Attended/Visited Any Casino (yr)	45%
Plans To Buy Wireless/Cellular Service (yr)	8%
Personally Attended/Visited Live Theater (yr)	14%
Participated In Golf (yr)	6%
Bought Any Items On The Internet (yr)	39%
Usually See A New Movie Opening Weekend (yr)	11%
Did Not Read Any Daily Newspaper(s) (yesterday)	61%
Access Internet	60%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census