Clear Channel Outdoor LogoGlobal Outdoor Advertising Specialists
 

Los Angeles, California

U.S. Markets:
International Markets:

Market Demographics:

Contact Information:

Clear Channel Outdoor
19320 Harborgate Way
Torrance, CA 90501
Phone: 310.755.7200
FAX: 310.755.7300
Email: Click to Email >

Clear Channel Malls
110 E. 42nd Street, 18th Fl.
New York, NY 10017
Phone: 212.972.0515
FAX: 212.972.0399
Email: Click to Email >

Shipping Information
Metroclean Express
53-01 Vermon Blvd.
Long Island City, NY 11101
Attn: Receiving Department/Malls
Phone: 718.706.8177

Clear Channel Taxi Media
Phone: 1.888.TAXI.TOP
Email: Click to Email >

Shipping Information
Please contact Jeff Simmons for address.
Phone: 702.739.1010

Outdoor Advertising Market for Los Angeles, California

Market Overview

Digital Outdoor Network

The Digital Outdoor Network is in this market.

“Los Angeles is home to some of the most celebrated locations in the world.”

Los Angeles is the second largest city in the United States. Comprised of 200 cities and over 9 million people. Los Angeles is the center of a five county metropolitan area including, Los Angeles, Orange, San Bernadino, Riverside, and Ventura.

With the highest congestion index in the nation, Los Angeles spend nearly 1.8 million vehicle hours in congested traffic every day. The Los Angeles market place is home to 5 of the nations top traffic bottlenecks. 98.8% of Los Angeles residents use an automobile for their daily commute.

An intriguing study of ethnic diversity, Los Angeles has the largest Hispanic population of the nation, a major Asian community, and considerable ethnic range in almost every background of the world.

With a remarkable low unemployment rate, Southern California was among the state’s growth employment leaders. Leading jobs include the motion picture industry, aircraft, foreign trade, manufacturing, entrepreneurial activity and design, high tech, and services (including: computer, multimedia, engineering and management and tourism).

Los Angeles is home to some of the most celebrated locations in the world, including, Hollywood, Beverly Hills, the Sunset Strip, and its famous beaches. This makes Los Angeles the second most popular travel destination in the country. Additionally, the warm climate that Los Angeles is known for makes for a year round recreational lifestyle. Los Angeles residents are constantly on the go and continually exposed to outdoor advertising.

Clear Channel Outdoor operates the largest and most diverse inventory of outdoor products in Los Angeles. In a region in which 84% of the adults have drivers licenses and 98% of those employed have access to a privately owned vehicle, it is important to take advantage of outdoor’s presence in the L.A. market.

Market Demographics

General Information
DMA Rank 2nd
DMA Population (Adults 18+) 12,537,757
% Change 1990-2007 24%
Population Density 356
Median Age 34.0
Average Household Income $75,960
Average Vehicles Per Household 1.9
Total Vehicles 10,719,838
Race Distribution & Ethnicity
Caucasian 57%
African American 7%
Asian 12%
American Indian 1%
Hawaiian 0%
Multi-Race 5%
Other 18%
Hispanic (Ethnicity) 44%
Market in Motion
Drive to Work Alone 72%
Carpool 15%
30+ Minute Commute 24%
Median Travel Time To Work One Way (minutes) 21
Research Profiles
Traveled 500 or more total miles (month) 34%
Household Plans To Buy Any New Vehicle Next Year 13%
Personally Attended/Visited Any Casino (yr) 50%
Plans To Buy Wireless/Cellular Service (yr) 10%
Personally Attended/Visited Live Theater (yr) 14%
Participated In Golf (yr) 11%
Bought Any Items On The Internet (yr) 47%
Usually See A New Movie Opening Weekend (yr) 12%
Did Not Read Any Daily Newspaper(s) (yesterday) 58%
Access Internet 63%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census

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