Clear Channel Outdoor LogoGlobal Outdoor Advertising Specialists
 

Los Angeles, California

U.S. Markets:
International Markets:

Typical 50 GRP Showings:

Market Demographics:

Contact Information:

Clear Channel Outdoor
19320 Harborgate Way
Torrance, CA 90501
Phone: 310.755.7200
FAX: 310.755.7300
Email: Click to Email >

Clear Channel Malls
1270 Avenue of the Americas, Suite 2108
New York, NY 10020
Phone: 212.972.0515
FAX: 212.972.0399
Email: Click to Email >

Shipping Information
Metroclean Express
53-01 Vermon Blvd.
Long Island City, NY 11101
Attn: Receiving Department/Malls
Phone: 718.706.8177

Outdoor Advertising Market for Los Angeles, California

Market Overview

Digital Outdoor Network

The Digital Outdoor Network is in this market.

“Los Angeles is home to some of the most celebrated locations in the world.”

Los Angeles is the second largest city in the United States. Comprised of 200 cities and over 9 million people. Los Angeles is the center of a five county metropolitan area including, Los Angeles, Orange, San Bernadino, Riverside, and Ventura.

With the highest congestion index in the nation, Los Angeles spend nearly 1.8 million vehicle hours in congested traffic every day. The Los Angeles market place is home to 5 of the nations top traffic bottlenecks. 98.8% of Los Angeles residents use an automobile for their daily commute.

An intriguing study of ethnic diversity, Los Angeles has the largest Hispanic population of the nation, a major Asian community, and considerable ethnic range in almost every background of the world.

With a remarkable low unemployment rate, Southern California was among the state’s growth employment leaders. Leading jobs include the motion picture industry, aircraft, foreign trade, manufacturing, entrepreneurial activity and design, high tech, and services (including: computer, multimedia, engineering and management and tourism).

Los Angeles is home to some of the most celebrated locations in the world, including, Hollywood, Beverly Hills, the Sunset Strip, and its famous beaches. This makes Los Angeles the second most popular travel destination in the country. Additionally, the warm climate that Los Angeles is known for makes for a year round recreational lifestyle. Los Angeles residents are constantly on the go and continually exposed to outdoor advertising.

Clear Channel Outdoor operates the largest and most diverse inventory of outdoor products in Los Angeles. In a region in which 84% of the adults have drivers licenses and 98% of those employed have access to a privately owned vehicle, it is important to take advantage of outdoor’s presence in the L.A. market.

Market Demographics

Demographics
Neilson TV Households Rank 2
Adults Age 18+ Rank 2
Population of Adults 18+ 12,500,868
Total Population 17,361,129
% Population Change from 1990 to 2009 21
Average Age 34.5
Average Household Income 81,275
Average Number of Vehicles per Household 1.9
Population Density (People per Sq/Mile) 352
Race Distribution (%)
White 56
African American 7
Asian 12
American Indian 1
Hawaiian 0
Multi-Race 5
Other 19
Ethnicity (%)
Hispanic 44
Research Profiles (%)
Traveled 500 or more total miles in a month 28.5
Household plans to buy any new vehicle next year 10.7
Have visited a casino last year 47.1
Plan to switch wireless/cellular carrier next year 10.5
Personally attended/visited a live theater last year 12.1
Participated in golf last year 9.1
Bought any items on the internet last year 49.8
Usually see a new movie opening weekend in a year 14.1
Did not read any daily newspaper(s) yesterday 62.7
Accessed the internet last month 66.7
Drove alone to any place last week 85.7
Car pooled to any place last week 10.9
Spent 30 minutes or more traveling to work one way 21.8
Sources: 2009 Census Estimates; 2009 Scarborough
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