Market Overview

“Los Angeles is home to some of the most celebrated locations in the world.”

Los Angeles is the second largest city in the United States. Comprised of 200 cities and over 9 million people. Los Angeles is the center of a five county metropolitan area including, Los Angeles, Orange, San Bernadino, Riverside, and Ventura.

With the highest congestion index in the nation, Los Angeles spend nearly 1.8 million vehicle hours in congested traffic every day. The Los Angeles market place is home to 5 of the nations top traffic bottlenecks. 98.8% of Los Angeles residents use an automobile for their daily commute.

An intriguing study of ethnic diversity, Los Angeles has the largest Hispanic population of the nation, a major Asian community, and considerable ethnic range in almost every background of the world.

With a remarkable low unemployment rate, Southern California was among the state’s growth employment leaders. Leading jobs include the motion picture industry, aircraft, foreign trade, manufacturing, entrepreneurial activity and design, high tech, and services (including: computer, multimedia, engineering and management and tourism).

Los Angeles is home to some of the most celebrated locations in the world, including, Hollywood, Beverly Hills, the Sunset Strip, and its famous beaches. This makes Los Angeles the second most popular travel destination in the country. Additionally, the warm climate that Los Angeles is known for makes for a year round recreational lifestyle. Los Angeles residents are constantly on the go and continually exposed to outdoor advertising.

Clear Channel Outdoor operates the largest and most diverse inventory of outdoor products in Los Angeles. In a region in which 84% of the adults have drivers licenses and 98% of those employed have access to a privately owned vehicle, it is important to take advantage of outdoor’s presence in the L.A. market.

Market Demographics

Demographics
Neilson TV Households Rank	2
Adults Age 18+ Rank	2
Population of Adults 18+	12,500,868
Total Population	17,361,129
% Population Change from 1990 to 2009	21
Average Age	34.5
Average Household Income	81,275
Average Number of Vehicles per Household	1.9
Population Density (People per Sq/Mile)	352
Race Distribution (%)
White	56
African American	7
Asian	12
American Indian	1
Hawaiian	0
Multi-Race	5
Other	19
Ethnicity (%)
Hispanic	44
Research Profiles (%)
Traveled 500 or more total miles in a month	28.5
Household plans to buy any new vehicle next year	10.7
Have visited a casino last year	47.1
Plan to switch wireless/cellular carrier next year	10.5
Personally attended/visited a live theater last year	12.1
Participated in golf last year	9.1
Bought any items on the internet last year	49.8
Usually see a new movie opening weekend in a year	14.1
Did not read any daily newspaper(s) yesterday	62.7
Accessed the internet last month	66.7
Drove alone to any place last week	85.7
Car pooled to any place last week	10.9
Spent 30 minutes or more traveling to work one way	21.8

Sources: 2009 Census Estimates; 2009 Scarborough