DMA Rank	2nd
DMA Population (Adults 18+)	13,061,275
% Change 1990-2010	13%

Market Demographics

Race Distribution & Ethnicity
White	55%	African American	7%
Hispanic (Ethnicity)	45%	Asian	12%
Other	20%

Median Age	34.4
Average Household Income	$85,701
Median Household Income	$57,509
Average Vehicles per Household	2

Market in Motion

Traveled 200+ Total Miles (wk)	27.3%
Drive To Work Alone	86.6%
30+ Minute Commute	19.1%
Avg Travel Time To Work One Way (mins)	29.6

Business & Economy

• Largest retail/manufacturing county in the nation.
• Port of Los Angeles/Long Beach ranks first in the nation in volume.
• #1 Hispanic Market in the United States.
• #1 Asian Market in the United States.
• #1 Automotive Market in the United States.

Sports & Recreation

• 8 professional sports teams.
• Renowned athletic programs at (USC, UCLA).
• World Class Museums and Performing Arts Destinations.
• 4 Open and Closed Wheel Auto Race Circuits/Tracks.
• Home to international Surfing, Volleyball and Extreme Sports events.

Market Areas of Interest

• Downtown - Staples Center and LA Live.
• Hollywood - Hollywood Walk of Fame, Chinese Theater, El Capitan Theater, Hollywood and Vine.
• Sunset Strip
• Beverly Hills - Rodeo Drive, Restaurant Row.
• Santa Monica's Third Street Promenade and Pier.
• LA/OC Amusement Parks and Beaches.
• Orange County: Disneyland, Newport Beach, Laguna Beach, South Coast Plaza, Irvine Spectrum, and Fashion Island.

^{Sources: 2011 U.S. Census Based Estimates and 2011 Scarborough}