Market Overview

“a great place to live, work and play”

Look beyond our luxurious hotel, dazzling entertainment and nonstop excitement and you will quickly discover that Las Vegas is also a great place in which to live, work and play. In fact, a 1999 Federal Reserve Bank of St. Louis survey ranked Las Vegas as one of the most livable metropolitan areas in America. New housing developments, schools, parks and shopping centers have transformed the once barren desert landscape surrounding Las Vegas into an oasis of prosperity. A strong economy, sunny climate and variety of recreational opportunities are just a few of the many reasons why the nearly 1.3 million people who live in the Las Vegas Valley enjoy such an outstanding quality of life. Southern Nevada’s pro-business climate continues to attract a record number of companies to the area. The favorable tax structure, abundant labor force, close proximity to major western markets and superior lifestyle all contribute to the attraction of new business and significant growth. “The Entertainment Capital of the World” welcomes more than 44 million people a year. Visitors love to enjoy luxurious hotels, unique shopping, dazzling and unusual stage shows, first rate restaurants, and world class gaming. Of course, Las Vegas is also a golfer’s paradise, with plenty of championship golf courses. Away from the man-made excitement is a world of natural beauty unlike any other place on earth. Red Rock Canyon’s unique rock formations are perfect for both the photographer and the rock-climbing enthusiast. Mt. Charleston offers hiking, skiing, camping and the all the wonderful sensations of the high Sierras. Lake Mead is perfect if you’re into water sports. The Grand Canyon, Valley of Fire, and Death Valley are all short hops from the Strip.

Clear Channel Outdoor — Las Vegas operates one of the largest bulletin plants in Las Vegas, with many high profile permanent and rotary bulletin locations; and is second to none with poster panel inventory with more than 400 poster faces. Both offer excellent general market coverage opportunities as well as ethnic targeting. The plant has been upgraded significantly over the last few years through major acquisitions, new leases in prime areas of the market and improvements to existing locations.

New for 2008, Las Vegas now offers the newest in Billboard Technology, a Digital Outdoor Network. The new Digital comprises of two distinct networks. Seven premium LED bulletin locations throughout the Las Vegas tourist area, advertising to the more than 44 million visitors that travel here each year. In additional, to tourist coverage, an 11 board General Market network is available to reach the fastest growing city in the country. For more information on the Digital Outdoor Network please go to www.lv.ccodigital.com

Market Demographics

Demographics
Neilson TV Households Rank	42
Adults Age 18+ Rank	39
Population of Adults 18+	1,449,254
Total Population	2,001,820
% Population Change from 1990 to 2009	162
Average Age	35.7
Average Household Income	73,468
Average Number of Vehicles per Household	1.8
Population Density (People per Sq/Mile)	54
Race Distribution (%)
White	71
African American	10
Asian	7
American Indian	1
Hawaiian	1
Multi-Race	4
Other	7
Ethnicity (%)
Hispanic	29
Research Profiles (%)
Traveled 500 or more total miles in a month	33.2
Household plans to buy any new vehicle next year	9.4
Have visited a casino last year	91.8
Plan to switch wireless/cellular carrier next year	8.9
Personally attended/visited a live theater last year	20.4
Participated in golf last year	13.2
Bought any items on the internet last year	48.3
Usually see a new movie opening weekend in a year	12.8
Did not read any daily newspaper(s) yesterday	69.5
Accessed the internet last month	70.1
Drove alone to any place last week	90.2
Car pooled to any place last week	5.9
Spent 30 minutes or more traveling to work one way	16.2

Sources: 2009 Census Estimates; 2009 Scarborough