DMA Rank	40th
DMA Population (Adults 18+)	1,527,984
% Change 1990-2010	40%

Market Demographics

Race Distribution & Ethnicity
White	62%	African American	10%
Hispanic (Ethnicity)	29%	Asian	8%
Other	20%

Median Age	35.3
Average Household Income	$75,969
Median Household Income	$49,720
Average Vehicles per Household	1.96

Market in Motion

Traveled 200+ Total Miles (wk)	25.8%
Drive To Work Alone	90.8%
30+ Minute Commute	13.4%
Avg Travel Time To Work One Way (mins)	23.7

Business & Economy

• Global HQ for the world's two largest Fortune 500 gaming companies including Caesars Entertainment and MGM Resorts International
• Over 18,000 conventions, trade shows and expos annually with over 4.7 million attendees
• No state corporate income tax, no personal income tax, no franchise or inventory tax, no inheritance or gift tax

Sports & Recreation

• Exhibition sporting events, UFC, pro boxing, National Finals Rodeo, NASCAR, Las Vegas 51s and UNLV Rebels
• Over 55 golf courses including Wynn and Bali Hai
• Red Rock Canyon, Mt. Charleston, Lake Mead, Hoover Dam and an access point to the Grand Canyon
• The Smith Center - a world class performing arts center

Tourism

• 18 of the world's top 25 largest hotels
• Over 37 million annual visitors
• 58% of visitors arrive via ground transportation
• Average visitor spends over $1,060 per visit

Market Areas of Interest

• World Famous Las Vegas Strip - entertainment, casinos, shopping and fine dining
• Historic Downtown Las Vegas/Fremont Street
• The Smith Center (world-class performing arts center)

^{Sources: 2011 Census Estimates; Scarborough Release 2 2011: Oct 2010 - Sept 2011; Las Vegas Convention & Visitors Authority, Nevada Development Authority}