DMA Rank	50th
DMA Population (Adults 18+)	1,348,168
% Change 1990-2010	21%

Market Demographics

Race Distribution & Ethnicity
White	71%	African American	21%
Hispanic (Ethnicity)	7%	Asian	3%
Other	1%

Median Age	46
Average Household Income	$62,532
Median Household Income	$53,571
Average Vehicles per Household	2

Market in Motion

Traveled 200+ Total Miles (wk)	31%
Drive To Work Alone	92%
30+ Minute Commute	13%
Avg Travel Time To Work One Way (mins)	24

Business & Economy

• Rated one of the 'Hottest Cities in America' for business expansions and relocations
• Home to 2 Naval installations ( Mayport & NAS Jax)
• JaxPort is the 3rd largest Port in the state & supports year round cruise ship service
• World renowned Medical Facility - Mayo Clinic

Sports & Recreation

• 3 professional sports teams and Facilities/Stadiums
• 7 Live Theatrical Venues
• 8+ museums: Art, History, and Science
• One of the largest urban park systems in the country

Tourism

• 3 million visitors annually contributing $1.5 billion
• Jacksonville Zoological and Gardens
• Home to 2 Five Star Vacation Resorts
• Host to the PGA's Player's Championship

Market Areas of Interest

• St.Johns Town Center
• Downtown Jacksonville- central business district & nightlife
• Historic Districts- San Marco/Avondale
• Rivercity Marketplace
• Tinseltown
• The Beaches/Ponte Vedra

^{Sources: 2011 Census Based Estimates; Scarborough Release 2, 2011; Expansion Management magazine; Conde' Nast Traveler Magazine 2011}