Market Overview

“the gateway to the sunshine state”

Jacksonville is Florida’s northernmost city making it the gateway to the Sunshine State.

In 2005, Jacksonville was the host city for the Super Bowl between the New England Patriots and the Philladelphia Eagles. Super Bowl 39 brought Jacksonville into the national spotlight and the city impressed. Since the big game, Jacksonville’s incredible growth has continued.

The city and the surrounding counties of Duval, Baker, Clay, Nassau, Putnam and St. Johns make up the area called Florida’s First Coast. Northeast Florida shares the wealth of the Sunbelt and the state of Florida, yet has a distinctive business atmosphere all its own. The diverse economy, known for its financial, information services, industrial, distribution and tourism industries, provides a thriving commercial blend that stimulates abundant economic opportunity.

Jacksonville has a diverse economic base and is expanding at a rapid pace. The Better Jacksonville Plan has begun to stimulate further growth in the business and entertainment sectors of the city. The area does not depend heavily on any one major employer or employment sector, however significant strength can be seen in financial and office services, manufacturing, warehousing and distribution, medical and health care products and services, military and sports and recreation activities as well as a thriving mecca for information technology.

Jacksonville is one of the hottest spots in the South for reasons such as its strategic location, great international transportation, low construction costs and appealing taxes/incentives.

Jacksonville’s employment base experiences little seasonal fluctuation. More than a thousand jobs a month are being added to the local work force, making the First Coast a great place for job seekers. Jacksonville has a large available labor force, due primarily to in-migration. Jacksonville is quickly becoming the number one destination in Florida.

Market Demographics

Demographics
Neilson TV Households Rank	47
Adults Age 18+ Rank	50
Population of Adults 18+	1,271,474
Total Population	1,748,372
% Population Change from 1990 to 2009	32
Average Age	37.4
Average Household Income	64,963
Average Number of Vehicles per Household	1.8
Population Density (People per Sq/Mile)	191
Race Distribution (%)
White	72
African American	21
Asian	3
American Indian	0
Hawaiian	0
Multi-Race	2
Other	1
Ethnicity (%)
Hispanic	6
Research Profiles (%)
Traveled 500 or more total miles in a month	41.1
Household plans to buy any new vehicle next year	9
Have visited a casino last year	17.9
Plan to switch wireless/cellular carrier next year	10.1
Personally attended/visited a live theater last year	15.2
Participated in golf last year	13.3
Bought any items on the internet last year	52.6
Usually see a new movie opening weekend in a year	9.7
Did not read any daily newspaper(s) yesterday	58.9
Accessed the internet last month	75.4
Drove alone to any place last week	93.6
Car pooled to any place last week	4.2
Spent 30 minutes or more traveling to work one way	16.4

Sources: 2009 Census Estimates; 2009 Scarborough